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There’s a particular moment that happens in aesthetic medicine, and if you’ve spent any time in the space, you’ve probably heard it described. A patient walks in asking for fuller lips. She gets fuller lips. She leaves, looks in the mirror a week later, and feels like something is slightly off. Nothing dramatic. Nothing obviously wrong. Just a quiet sense that the result doesn’t quite fit her face.
That gap between a technically correct outcome and a genuinely harmonious one is exactly the problem Olga Modlinska set out to solve when she founded notJUSTLIPS New York. A Registered Nurse with years of international training behind her, Olga built the brand around a conviction that lips don’t exist in isolation. Neither does any other feature of the face.
But what began as one practitioner’s vision has grown into something considerably larger. Today, notJUSTLIPS New York operates as a multi-practitioner aesthetic brand, with a team of medical professionals whose individual specialties span facial balancing, collagen stimulation, regenerative injectables, non-surgical lifting, and skin rejuvenation technology. The name may still reference lips. The scope goes much further.
How Olga Modlinska Built a Brand Around Facial Harmony
Olga’s path to founding notJUSTLIPS New York wasn’t a straight line from nursing school to aesthetics. It involved extensive international travel, training with leading professionals across different countries, and a growing awareness that many of the techniques she was encountering abroad simply weren’t being practiced in the United States yet.
That exposure shaped both her clinical eye and her philosophy. “Her training exposed her to a variety of approaches and techniques that were not widely practiced in the United States at the time,” as the brand describes it, “inspiring her to bring this knowledge and expertise to New York.”
Over time, Olga moved beyond applying what she’d learned and began developing her own methodology. That process eventually produced the Modlinska Technique, a signature approach that reflects her understanding of facial anatomy, proportional balance, and precise placement. It’s now taught to other qualified medical professionals through training programs, which says something about how the technique has been received within the industry.
Her areas of clinical focus include advanced filler techniques, cheek augmentation, jawline contouring, chin enhancement, and comprehensive facial balancing. Lip enhancements remain a core part of her practice, but they’re always assessed in context. As she has explained, the goal is “enhancing what makes it uniquely beautiful,” not imposing a standardized result onto a face that doesn’t call for it.
Medical Oversight: Dr. Ventrudo’s Role in the Practice
Behind the clinical operations of notJUSTLIPS New York is Dr. Ventrudo, who serves as Medical Director. His medical practice receives management services support from notJUSTLIPS New York, and he provides the clinical leadership and oversight that appropriate aesthetic medicine requires.
His role isn’t decorative. Dr. Ventrudo’s oversight includes maintaining clinical protocols, upholding medical standards, and ensuring that patient safety remains the operational foundation of the practice. That structure matters, particularly in a field where the line between cosmetic and medical can blur quickly.
Monica, Sabrina, and the Art of Reading a Face
Monica is a Nurse Practitioner whose expertise covers a range of procedures that require both anatomical precision and a strong aesthetic sensibility. She specializes in non-surgical rhinoplasty, lip enhancements, facial contouring, facial balancing, under-eye rejuvenation, and Radiesse treatments. Her work also includes neuromodulators and regenerative injectable treatments.
Non-surgical rhinoplasty is a good example of why practitioner selection matters so much in facial aesthetics. The nose sits at the center of the face and interacts visually with every surrounding feature. Monica’s approach centers on “proportion and symmetry,” assessing not just the area being treated but how any adjustment will be read in the context of the full face.
Sabrina brings a different set of specialties to the team. Her focus areas include lip enhancements, neuromodulator treatments, and facial balancing, along with device-based treatments including Sofwave and Virtue RF microneedling. That combination of injectable and technology-based expertise gives patients more options for addressing different skin concerns within the same practice.
What connects Monica and Sabrina, despite their different areas of emphasis, is a shared commitment to individual assessment. Neither practitioner applies a uniform approach. Both work to understand what each patient actually wants and what their facial structure will support.
Mohiba, Artem, and the Science of Long-Term Rejuvenation
Not every aesthetic concern calls for filler. Some patients are less interested in volume and more interested in skin quality, structural support, and gradual rejuvenation that doesn’t look like a treatment happened at all. That’s where Mohiba and Artem bring particular depth to the notJUSTLIPS New York team.
Mohiba has developed a specialty in collagen stimulation and regenerative aesthetics. The team affectionately refers to her as the “Sculptra Queen,” a nod to her exceptional expertise in Sculptra treatments. Her practice also includes platelet-rich plasma (PRP) and PRF EZ Gel, facial balancing, neuromodulators, Sofwave, and Virtue RF microneedling. Her focus is on treatments that build results gradually, supporting the skin’s own processes rather than simply adding to them.
Artem, who also serves as a Nurse Practitioner, adopts a rigorously scientific perspective when engaging with the field of aesthetic medicine. His treatment planning relies on careful anatomical assessment and evidence-informed decision-making, with a focus on long-term outcomes. His scope covers neuromodulators, facial balancing, Sculptra, PRP, PRF EZ Gel, Sofwave, and Virtue RF microneedling. Where Mohiba leads with a passion for regenerative results, Artem leads with the underlying clinical rationale.
Together, they represent a growing part of what advanced aesthetic treatments now encompass: not just surface enhancement, but approaches that work with the face’s biology over time.
Natalia and the Case for Minimally Invasive Lifting
Natalia, NP, occupies a specialized niche within the team. Her primary expertise is PDO thread treatments, with a focus on non-surgical brow and eye-area lifting. She also provides neuromodulators, Sofwave, and Virtue RF microneedling.
Thread treatments represent an option that many patients don’t initially consider when exploring facial rejuvenation. For those who want to address brow position or upper-eye heaviness without surgical intervention, PDO threads offer a minimally invasive path. Natalia’s specialization in this area gives the notJUSTLIPS New York team a capability that complements the injectable and energy-based work the rest of the practitioners provide.
What a Full Team Actually Means for Patients
Here’s what the breadth of this team makes possible in practical terms. A patient who comes in asking about lips might, through consultation, discover that a small adjustment to the chin projection would do as much for her overall facial balance. Someone focused on under-eye hollowing might also benefit from a collagen stimulation protocol. A person exploring non-surgical rhinoplasty might find that their goals align better with a practitioner who specializes in exactly that, rather than a generalist who offers it among dozens of other treatments.
The practitioners’ specialties include:
- Advanced filler artistry and facial harmony with the Modlinska Technique (Olga)
- Non-surgical rhinoplasty, under-eye rejuvenation, and Radiesse treatments (Monica, NP)
- Lip enhancements, neuromodulators, Sofwave, and Virtue RF microneedling (Sabrina)
- Sculptra, PRP, PRF EZ Gel, and regenerative aesthetics (Mohiba)
- Evidence-informed facial balancing and regenerative injectables (Artem, NP)
- PDO thread lifting for brow and eye-area rejuvenation (Natalia, NP)
That range isn’t accidental. It reflects how notJUSTLIPS New York has evolved from a single-focus brand into a practice offering a comprehensive range of individualized aesthetic treatments, supported by practitioners with complementary specialties and clinical backgrounds.
The brand’s philosophy, as Olga has described it, is rooted in the belief that “no two faces are alike.” Translating that belief into practice requires more than one practitioner. It requires a team where different specialties, perspectives, and clinical backgrounds can serve the actual diversity of patients who walk through the door.
What started with a nurse’s vision about lips has become something that reflects a broader truth about aesthetic medicine: the best results come from the right expertise applied to the right patient, every time.
This publication serves strictly as an informational resource and must not be construed as professional medical counsel. Aesthetic treatments carry potential risks and are not appropriate for everyone. Consult a qualified medical professional to determine which treatments may be suitable for your individual needs and health history.
