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Written In Partnership With Darby Jones
Presdon Luczek, Executive Director of Luxury Sales, Sports and Entertainment Division with One Sotheby’s International Realty, believes every luxury home has a story. High-quality content is a medium for telling that story and can evoke emotion in ways that traditional marketing can’t.
As a result, Presdon has his own production company as a resource for his elite clientele. He saw this as a necessity, as clients constantly narrow their selection of luxury properties based on the home’s videography and photography.
His production company offers the highest quality in every aspect of digital marketing, videography, and photography production, with creative services to craft a presentation that will seduce and motivate luxury-minded audiences. Clients with high-end properties trust Presdon and his team, and time after time, Presdon delivers unforgettable media experiences that elevate their homes like never before. When consumers see properties with Presdon’s production level, they develop an emotional connection.
While viewing his content, they take a virtual tour of the property, the surrounding neighborhood, and the way of life. Presdon’s clients consist of A-list celebrities and athletes; nothing but the cutting edge will do for his distinguishing clientele.
Most recently, Presdon took over a luxury listing from another top broker in South Florida. The property, 13351 SW 36th Ct, Davie, FL 33330, sat consecutively on the market for two years with little to no activity. However, Presdon sold this home within 46 days, and he also generated $655,000.00 more than the previous listing brokers.
Additionally, Presdon held the Miami Dolphins team for a private dinner at his listing, following an Exotic Car event. He catered to over 200 exotic car owners who came because of his invitation. Between the exclusive private events, elite clientele, and cutting-edge real estate production, he ultimately was able to sell the home in record time and for record money. “ I truly see my craft as the art of people, an opportunity to observe, study, and grow from my clients. The South Florida real estate community, is where I deeply derive meaning and success in how I invest my time”.
Presdon’s deep emotional investment in his client’s well-being is reflected in his professional work, as he never pressures anyone to make hasty decisions. He is a free thinker and individualist who encourages his clients to listen to their intuition in decision-making. He gives his clients the space and time they need, but he is prepared at the drop of a hat to be of service and perform with the highest quality standards. Many who views Presdon’s interactive content are drawn in by the features/amenities, the lighting, and the panoramic vistas from the upper floors (through drone pilots).
In addition, his high-quality property videos showcase the most remarkable characteristics of the property while also espousing its many other benefits like the property and geographic location, market drivers, general attractiveness, and lifestyle. To see more of Presdon’s luxury content, visit his Instagram.
