10 Highly Effective Lead Magnet Ideas to Grow Your Email List

Andre Matthew Wednesday, January 13, 2021 Misc Leave a comment

Given the volume of competition out there, it pays to invest in a few lead magnets. After all, these incentives can help you get vital contact information, such as the customer’s name and email address.

With these details, you can do better at digital marketing, thus allowing you to increase your conversion rate.

Wondering which method can help you create high-converting content, product, or service? Then make sure to try these ten ideas for writing lead magnets that convert.

eBooks

eBooks prove to be one of the perfect lead magnet ideas for content marketing and lead generation. In fact, a report shows that 80% of people love to get a free eBook.

More than just being a great lead magnet, an eBook can help the audience with what they need to know. In essence, it makes you, the author, an established industry expert. This helps build the trust and credibility that make you more appealing to your target audience.

Complete Guide

Just like the eBook, a free guide is one of the best lead magnets for your website. If you’re thinking of creating this giveaway, consider these examples of great lead magnets:

How-to guides, which could offer in-depth information and insights on how to solve a particular problem.
Resource guides, or lead magnets that offer a free list of valuable references such as articles, books, videos, podcasts, or a swipe file.

Whitepaper

A whitepaper is put together to provide an in-depth issue report and what needs to be done to address it.

B2B digital marketers can use this type of lead magnet to broadcast a new product or technology. Again, this can help you improve credibility since the paper contains solid and reliable evidence.

Cheat Sheet

This lead magnet idea is a page of small information nuggets. Often available in a PDF version of a mind map or blueprint, it can prod people to look at some actionable advice.

Checklist

As with the lead magnet offer mentioned above, checklists offer a page-long gift to website visitors. This is a hit among many people since everyone wants to get done with their duties relatively quickly.

With this, you can help your customers fulfill a task, even giving them a sense of accomplishment once they’re done. With its popularity, the checklist is a lead magnet example that can help you generate clients quickly.

Templates

Like checklists, templates are downloadable types of lead magnets that help people create something by filling in the blanks.

The perceived value of templates is tremendous, especially for people who don’t have time to read a long blog post or sit through an hour-long online course.

Webinar

A webinar is your best bet if you want to get a lead magnet that hones in on qualified leads. People sign up for the webinar via a landing page, allowing you to collect their emails.

If you don’t have a budget to work on such lead magnet examples, you might want to do a voice recording over the screen. This can help you explain your blog posts’ details while motivating the watchers to voice their ideas.

Live webinars create a lead magnet by capitalizing on the fear of missing out. With this sense of urgency, you can get your audience’s name, email, and website rather quickly.

Video Tutorials

Similar to webinars, these lead magnet ideas can help you increase your subscription list.

You can create different lead magnets, such as:

Case studies
Mini-video series
Complete course
Demo/content tutorials on product features
‘How-to-use’ video walkthroughs

Discount Codes or Free Stuff

A good lead magnet that’s sure to attract customers is anything that will save them money. This could come in the form of discount offers, free shipping, free trial, or even a free consultation.

According to a case study, a discount code is considered as one terrific lead magnet because:

67% of buyers end up purchasing something they did not intend to buy because of a discount code
4 out of 5 consumers will make a first-time purchase if there’s a good offer
69% of millennials will not buy anything unless they have found a discount coupon on websites or social media

The same mentality applies when you offer anything at zero cost. After all, 9 out of 10 consumers consider discounted shipping as their foremost consideration for online shopping.

Quiz or Survey

A quiz or survey is one of the most popular ideas for writing lead magnets that convert. More than just being fun and entertaining, they have a high capture rate of 31.6%.

An excellent example of this is online guru Neil Patel, who attracts leads by promoting a quiz within his content. Coupled with a compelling call to action, he’s able to draw more subscribers to his website.

After all, a quiz keeps people glued in so much that they have no choice but to surrender their email to get their quiz results.