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In an industry where artists are too often the last to be paid and the first to be forgotten, Allan Klepfisz has spent the better part of two decades asking a simple question: what if the system were built for the people who actually make the music? As Chairman and CEO of FENIX360, he has turned that question into a mission, and the business model is only half the story. The other half is the man himself, a builder whose generosity of spirit shows up in everything he touches.
Klepfisz has never been afraid to challenge the way things are done. In 2008 he unveiled QTRAX at MIDEM in Cannes, an early attempt at a free, legal, ad-supported music service at a time when piracy was hollowing out the business. The road was not easy, but QTRAX regrouped and by 2011 was operating in 68 countries with licensing agreements covering three of the four major labels, running until 2019. He describes his approach to ideas as straightforward problem solving, and he has long said he wants his work to carry real social worth, not just commercial value.
That conviction found its fullest expression in FENIX360, which he has led since 2018. The platform lets any artist build a branded app in under 20 minutes with no coding and no upfront cost, bringing together their music, videos, merchandise, tickets and livestreams in one place. Most remarkably, the money flows back to the artist: creators keep 80 percent of the advertising income generated by their app and 95 percent of revenue from merchandise, tickets and livestreams. It is a model designed around one principle Klepfisz returns to again and again, that it is about the artist, not just the song. He has even said he hopes competitors will copy FENIX360’s focus on artist welfare, a rare thing to hear from any CEO.
FENIX360 first launched in Indonesia, Malaysia and the Philippines, where it grew to more than 7,000 artist ambassadors, before expanding to Australia and the United States. Along the way Klepfisz has made a point of championing artists at every stage of their careers, among them London singer-songwriter Lili Caseley, now an official FENIX360 Ambassador.
Nowhere is his good heart more visible than in the FENIX Rising showcase series. FENIX360 has presented free live music showcases at some of the most storied rooms in New York and London, from The Bitter End and The Triad Theater in Manhattan to The Pheasantry in London, giving rising talent a real stage, a real audience and a real chance to be heard. On a single day in August 2026, FENIX360 connected the two cities with free showcases on both sides of the Atlantic.
That same day, August 25, Klepfisz and FENIX360 partnered with Wonderama to bring the inaugural Wonder Games to Times Square, a full day of esports, live music and family competition built around young people and their families. The program, hosted by David Osmond, Chuckie and Alisa Obrivanova, included an honor recognizing the Kids Online Safety Act, a cause close to anyone who cares about protecting children in the digital world. The lineup reflected his belief that music belongs to everyone, featuring performers including Kylie Marshall, Renee Leavitt and Big Ocean, the K-pop group made up of hard-of-hearing members.
Behind the patents, the platforms and the global expansion is a person who genuinely believes technology should lift people up. Klepfisz has surrounded himself with a team that shares that view, including co-founder and president Lance Ford, the founding publisher of Maxim, and he is currently preparing a series of books for publication. But the clearest measure of the man is in the stages he opens, the revenue he returns to artists and the families he brought together in Times Square: a leader who shows up and puts others first.
In a business that has rarely rewarded kindness, Allan Klepfisz is building something different, a company with a conscience and a career defined as much by heart as by vision. For the artists he champions, that makes all the difference.
Learn more at fenix360.com.
