A clear mind is the product of a clean environment and can provide an edge for entrepreneurs over their competitors. In a study by Princeton University Neuroscience Institute, through the use of MRI technology found that disorganization ‘drains our cognitive resources and reduces focus’.
The same is true of our internal landscape. Wading through unhealthy inner dialogue and emotions of our past, drains cognitive resources, and inhibits our ability to take risks, push past our limits, and enjoy the abundance we deserve.
Marie-Kondo, is a Tidying Expert who became enchanted with organizing as a little girl. She turns cluttered homes into spaces of inspiration and serenity through her process of holding onto only the pieces that spark joy for the individual.
She says: “To truly cherish the things that are important to you, you must first discard those that have outlived their purpose.”
To begin, Kondo advises you to bring everything you own out into the middle of the room, to be honest with what stands in front of you, and then consciously choose to keep only those things that spark joy.
This technique is similar to that of the Rituals used by Entrepreneurs, Celinne Da Costa and Alexa West who share the importance of decluttering their inner landscape daily:

Celinne Da Costa: Daily Mental Audits.
Celinne Da Costa, BrandStory Expert and Self-Actualization Coach, believes that the key to closing the gap between where you are now and where you want to be, is getting crystal clear on WHO is the version of you who already has met your goals, and taking intentional action from that place.
Since leaving corporate America in 2015, Da Costa has worked with world-leading experts from 30+ nationalities, visited 60+ countries, and helped hundreds of people around the world grow their business using the power of their story. She has thousands of hours of practitioner training in a variety of techniques including Neuro Linguistic Programming, Breathwork, Hypnotherapy, Emotional Intelligence, and Life Coaching.
The secret to quantum leaps in business lies in recognizing that you are the creator of your own reality, and everything that is going right and wrong is your responsibility alone. This is extremely empowering, because now you can take space every morning to ask the right questions: what do you want to create? And who must you become today to get a step closer to creating this? Having a morning ritual where you can ask yourself these questions will create a faster pathway to the version of you who is no longer tied down to struggle, chaos, and pain, and is instead filled with joy, clarity and confidence to bring your big vision closer to the now. Da Costa’s non-negotiable morning ritual brings daily alignment, clarity of purpose, and focus to become the creator of her own story.
“Let go of what doesn’t serve you, to create space for what does and prioritize the rituals that will allow you to do exactly that, everyday.” – Da Costa

Alexa West: Rituals For A Busy Mind.
Author and CEO of The Solo Girl’s Travel Guide, Alexa West has been changing the way women travel the world, without boyfriends and big bank accounts, for the past 10 years. She’s done everything from traveling broke and hungry to flying to exotic countries to review new hotels and give life to struggling tourism industries.
But, as a traveling entrepreneur, it’s not easy to find focus and routine when your office and time zone are constantly changing. In order to calm her mind and find creativity amongst the chaos, Alexa credits her key to success to her morning ritual that she can carry with her no matter which city she wakes up in next.
“A quantum leap requires clarity of the mind. Most people think clarity of the mind comes with meditating, but meditating just doesn’t work for me! My mind is too busy, constantly thinking about my next book or my never-ending to-do list. So instead of fighting to silence my mind through meditation, I guide myself into a calm creative state through visualization and manifestation practices that allow me to dream my daily success into fruition.”
Alexa grounds herself in the morning by burning palo santo, making gratitude lists, listening to guided meditations, and practices EFT Tapping paired with daily mantras. Before she allows herself to open her emails, schedule a meeting or let the outside world in, she sets her intention for the day by connecting with her inner strength and power from the inside out.
Whether through morning rituals, decluttering your surroundings or extracting your thoughts through guided visualizations, maintaining a clear and focused mind is the most under-rated strategy to cultivating a consistently successful and sustainable entrepreneurial journey.
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