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Sometimes the most effective introduction to an artist does not begin with a biography. It begins with a feeling.
That is increasingly the case with “New World Bounce,” the new single from Boston-based Haitian-American artist Shaney Poo that is gaining traction across social media as creators put their own movement behind the record.
The song comes from Shaney Poo’s new project, WTTNWO, “Welcome to the New World Order,” and its growing social presence provides an appropriate entrance into the world of an artist whose creative identity has rarely stayed within a single boundary.
Shaney Poo is an artist, songwriter and producer whose music blends pop, hip-hop, Afro-Caribbean influences and gospel. Rather than separating those influences, he has developed a musical identity that allows them to exist together.
“New World Bounce” turns that creative freedom toward the dance floor.
Its energy is immediate, but the audience participation surrounding the record may be even more important.
As dance videos and creator content continue circulating, listeners are doing more than consuming the song. They are interpreting it.
That relationship between artist and audience has become increasingly important in an era where music discovery often begins during a scroll. Someone does not necessarily need to know Shaney Poo’s story before responding to the rhythm.
The music can create curiosity first.
The story can come afterward.
That story leads directly into WTTNWO.
“Welcome to the New World Order” places “New World Bounce” within a broader body of work rather than leaving it as an isolated social moment. The project also includes “Have to Confess” featuring Nova Novais, giving listeners another perspective on Shaney Poo’s evolving sound.
The new music arrives after years of independent development.
Shaney Poo has released music independently since 2015 while expanding his creative work across performance, fashion, acting and entrepreneurship. In Boston, he has also become closely connected to the city’s independent creative community.
Through B.L.A.C Pop Music and Show & Tell Boston, Shaney Poo has helped create spaces where artists, entrepreneurs and creatives can share their work and build relationships.
It makes the current response to “New World Bounce” particularly fitting.
Community has long been part of Shaney Poo’s creative philosophy. Now the community surrounding the song is helping introduce it to people he may never have reached alone.
The challenge is turning that attention into something lasting.
A dance video can introduce the record.
“New World Bounce” can introduce the project.
And WTTNWO can introduce the artist.
For Shaney Poo, that progression may ultimately matter more than the trend itself.
Follow Shaney Poo
ShaneyPoo.com | Instagram @mrshaneypoo | Listen | YouTube | Spotify
Media & Press: Juel PR | juel@jorpr.com | @juelsofrome
Bookings: B.L.A.C Pop Music | BLACPop@gmail.com
