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SINGLE REVIEW: Signorita by YOUI

Slowly but surely homegrown rap and hip-hop is gaining acceptance across the country, whether at a grassroots level with live shows and festivals aplenty, telling numbers at the streaming level or commercial and indie radio play; it’s already part of the mainstream. Despite its origins going back into the 1980s, it is only relatively recently that Australian rap can lay claim to a list of acts that are competitive at an international level, and these include Hilltop Hoods and Bliss n Eso, of course, but also Sampa the Great, 1200 Techniques, Tkay Maidza and Baker Boy. After a string of recent releases, all put out within the last year, Australia’s latest hip-hop artist to emerge is Canadian-born Youi. His YouTube numbers reveal a remarkable amount of hits for such a new artist, and this tune, Signorita, his latest, looks set to up those numbers and could be the tune that gives him some real commercial gains. It’s a hybrid song, a mix of rap, trap and hip-hop, with some of the melodic flourishes paying homage to Latin-infused music. The verses are replete with brash, entertaining lines, dripping ever so slightly with comic flair but not appearing at the expense of the hooks, which the chorus serves up in spades. This is where Youi’s old-school imaginings might help cement his future in this hip-hop, rap flavoured pop genre; going for the jugular with the blend of sellable and relatable lyrics and reinforcing that with equally infectious melodies. The sparse, bare-bones production only serves to highlight the many earworms littering this track. The ‘woops’ are sure to get lodged into your brain in no time at all, as will the contagious beats and the lounge-style keys, these all allow a space around which a clever rhythmic pattern pushes the song forward. Youi’s delivery is assured and sure-fire and guaranteed to make a significant impact across streaming platforms and radio everywhere.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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