INTERVIEW: Norwegian Collective The Factory

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Hi guys, welcome to VENTS! How have you been?

Thanks a lot! We feel great, releasing new music is always exciting and feels amazing!

Can you talk to us more about your latest single “Too Close To Get Closer”?

It’s the second single of our new EP “Closer”. It’s a feel-good song with a feel-bad theme; being desperately in love with a friend. The track is funky, danceable and has an 80s vibe to it!

Did any event in particular inspire you to write this song?

Being friendzoned too many times…

Any plans to release a video for the single?

Yes there is, and it will be a different kind of music video too! Funny and filled with good vibes in a different and maybe a little embarrassing way (for us).

How was the recording and writing process?

Pretty smooth! We quickly felt where this song was heading. It was just a matter of spending some time on the details and nailing the performances. Our studio is actually in Håvard’s(guitarist) bedroom, so it’s a short distance to food, toilet and of course his very comfortable bed.

What role does Norway play in your music?

We wish we could say that the music is inspired by our beautiful, wild nature and the fresh mountain air, but not really… We tend to be more influenced by American and British artists and we try to stay as far away as we can from the Norwegian “Janteloven”(a social norm which says you’re not allowed to be better than anyone else). In recent years some very interesting Norwegian artists have popped up like Sigrid and Astrid S. These two are especially good, and we like to say that we are in some way inspired by them!

Another thing about Norway is that most families have a cabin on the countryside. So when we have time and need a break from the city, we do the eight hour drive to Håvard’s (our guitar player) cabin on the west coast of Norway. We usually stay for about a week, just being creative and compose tons of new material all day long. It’s a big cabin so we have the space to set up both a rehearsal space and a recording studio. It also has this amazing view over the ocean so it’s as close as perfect place to find our focus. We feel grateful for having this wonderful opportunity!

How has Red Hot Chili Peppers and Bruno Mars influenced your writing?

Definitely in a funk-inspired way. They both have a great sense of funkyness and both can make a tree dance. Red Hot Chili Peppers also have a special place in our hearts because they’re a four piece band like us and have this amazing chemistry together. Their live performances are so intense and the energy they bring is just jaw-dropping.

Does the new single mean we can expect any new material – how’s that coming along?

Yes it does! We have a bunch of new music coming. We’re always composing and recording new stuff. Right now we’re focused on our two next EP’s and what will eventually become our full length album. There is still a lot of work left so maybe we need a new trip to Håvard’s cabin soon.

Any tentative release date or title in mind?

We’re working towards having all the EPs released by the summer of 2020. Hopefully we will give you new music in February!

Any plans to hit the road?

None yet, but we love to play so we’ll travel anywhere. Even if it’s in someone’s backyard!

What else is happening next in The Factory’s world?

Constant creative work. Either it’s something relating to our social platform and how to reach out to people, planning shows, composing, recording. Lately we’ve even thought about recording a podcast or something. Today you have the freedom to do so many different things.

LISTEN HERE