Do you believe that emergency mass notification alone can help your organizations fight disruptive events? Critical events are inevitable, they disrupt businesses, but the fact is a mass notification may fall short of potentials in mitigating risks.
Organizations relying on MNS should rethink their approach for future contingency plans. Here’s why?
When a crisis happens, it puts an impact or disrupts operations regardless of what advance plan organizations have in place. In this situation, information accuracy can boost risk assessment, decision making, communication with stakeholders, and people in harm’s way. But, the fact is organizations most often fail to come to expectations for risk mitigation.
Factors hindering decision-making process during critical events
A number of factors are there that block cognitive processing and transparent thinking.
- Most organizations still regard conventional systems that do not promote scalability and adaptability with the evolving nature of critical events.
- Incidents transforming at lightning speed throw challenges to send and receive a real-time feed during a crisis.
- Too much information comes from different sources that question its reliability.
- Credible information sources can be limited or delayed.
In addition, one-directional communication or emergency notifications lack the ability to comprehend how critical situations will take shape with changing times and what recovery process can be effective to mitigate the associated risks and business continuity plans. Simply put, they do not provide a complete picture of the incident and hence hinder accurate decision-making.
Therefore, it is clear that unless we have a clear understanding of the event, unreliable information can result in misunderstanding and confusion, impacting our recovery process.
Solutions to curb misinformation and accelerate risk mitigation
The first thing first, we need to gather effective information and have the ability to communicate properly. Because it decides the integrity of information based on how effectively it is communicated, and therefore, validating decision-making.
So, decision-making is dependent on information processing at large wherein the timeliness of the availability of information plays a critical role.
Here, what do we understand by information processing? Information processing can be more transparent if we refer it to situational intelligence. Situational intelligence or situation awareness whatever we call it aims at providing a clearer picture of the event by collecting information, providing insights into the situations, and helping us disseminate the right information to the right people at the right time. However, if we do not exercise the best practice to gather information and then analyze it, we may miss the opportunity to make quality decisions.
Based on this scenario, we must rely upon an efficient crisis communication tool or CEM tool that makes data gathering easy and provides in-depth situational intelligence.
Zsuite is a crisis communication tool that blends risk intelligence in its mass notification solutions to provide situational awareness and to fight critical events.
Here’s how Zsuite works-
Zsuite has multiple communication paths or channels to relay real-time on location or on the scene information to the people in harm’s way, to its stakeholders, or partners. So, it can easily help gather information from social media channels, SMS, emails, voice calls, pager, and websites about the weather, man-made disasters, or any incident.
Building better situational awareness
Cross-referencing is easy and fast with Zsuite since it has built its communication system on two-way communication architecture. An automatic message escalation will be in process until it receives an acknowledgment. The process thus confirms the validity or reliability of the information. As a result, it paves way for accurate data gathering and enhances situational intelligence.
Speed of communications
Zsuite helps build a global data center or contact center which makes every contact easily accessible to stakeholders for rapid emergency communications. Plus, the predefined message templates save you more time, helps maintain information context, and consistency to avoid misinformation and confusion. All of this combines to improve decision making and help mitigate risks.