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Los Angeles, CA — February 2026 — The spirit of the classic music television era is returning with the launch of LRT Music Box, a new category line on LRT Presents, the connected‑TV platform debuting soon across Roku, Amazon Fire, Xbox, and PlayStation. Music video submissions are now officially open, inviting artists and labels worldwide to join the revival of the VJ‑hosted music experience.
LRT Music Box brings back the excitement of the original MTV generation, complete with real VJ hosts, artist interviews, and curated video blocks that celebrate creativity and storytelling through music. Each episode serves as a promotional showcase, giving artists the opportunity to reach millions of viewers across major streaming platforms while being featured alongside other emerging and established talent.
“Music television defined an era of discovery and connection,” said Allen Balfour Geiner, Lead Creative at Collaborative Creatives Agency, the team behind the channel’s creative direction. “LRT Music Box is about reigniting that energy, giving artists a platform that feels personal, visual, and alive again.”
The channel’s programming will include themed VJ segments, exclusive premieres, and behind‑the‑scenes features, all produced with the cinematic flair and storytelling focus that define the LRT Presents brand. Artists featured on LRT Music Box will also benefit from cross‑promotion through Collaborative Creatives Agency’s social media platforms and integrated advertising campaigns.
LRT Presents is part of the Umbrella Agency collective, a unified network of creative and entertainment companies dedicated to making high‑quality broadcasting accessible to independent creators. The platform offers a direct‑to‑CTV pipeline for music, film, and podcast content, combining professional production values with global reach. Submissions for LRT Music Box are now open. Artists and labels can submit their music videos for consideration and become part of the new era of visual music entertainment — where the VJ show returns and the music video reigns once again.
About LRT Presents
LRT Presents is a connected‑TV channel delivering original and independent content across Roku, Amazon Fire, Xbox, and PlayStation. Operated under the Umbrella Agency collective, it provides a creative‑to‑broadcast pipeline for filmmakers, musicians, and podcasters seeking professional exposure and monetisation opportunities.
About Collaborative Creatives Agency
Collaborative Creatives Agency (CCA) is a full‑service creative and promotional agency specialising in concept‑to‑broadcast campaigns, advertising, and brand storytelling. CCA manages all advertising and promotional activity for LRT Presents and its category lines, including LRT Music Box.
Enquiries can be sent to [email protected] or [email protected]
