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If you think targeted advertising is just a boring setup of age and interest filters, you haven’t met Olha Volkonskaya. An expert in international PR, the queen of advertising campaigns, and the princess of Facebook, she knows how to make algorithms work for you in ways even your competitors can only dream of.
Today, Volkonskaya reveals a little-known Instagram and Facebook tool that even seasoned advertising specialists rarely talk about. And to prove its power, she shares a real story that will surprise you.
Case Study: How I “Intercepted” the Audience of a Global Brand
Imagine a leading European sportswear brand launching a new collection, backed by high-budget ads and influential bloggers. Millions of views, thousands of orders — competing with them seemed impossible.
But not for Olha Volkonskaya. She took on the challenge of promoting a small European sportswear brand with the ambitious goal of gaining recognition among this global giant’s audience.
The Secret Tool
Rather than targeting a broad audience, Olha used the “Engagement Audience” feature, directing ads specifically at followers and active users of the competitor’s page. This allowed her to target people who interacted with the global brand’s content — liking, commenting, or saving posts.
With this precision targeting, her campaign reached a highly engaged audience but offered something more: stylish, affordable alternatives with a personalized message.
Results That Speak for Themselves
Within two weeks:
- The European brand’s cost per lead (order) was 40% lower than the industry average.
- More than 25% of the new audience became loyal customers.
- The competitor’s Instagram followers began actively engaging with the local brand, with some even switching entirely.
This case sparked industry buzz. Competitors struggled to understand how a small European brand managed to capture their most loyal customers. The answer? Volkonskaya’s mastery of targeting.
“Your competitors have already done the hard work by attracting an engaged audience. Your job is to grab their attention and offer them something better,” explains Olha.
Her method works across industries, from small businesses and influencers to politicians seeking to sway voters.
Want to learn more? Follow Volkonskaya. Because she knows how to create a campaign that turns heads — even among your competitors.
