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Following the band’s headlining performance at the opening of SXSW on Thursday night, The All-American Rejects announced they are hitting the road again with their legendary “House Party Tour.” Frontman Tyson Ritter revealed the news today during a panel conversation at SXSW and introduced a new interactive campaign that allows fans to help decide where the band’s next house parties will take place.
Alongside the announcement, a dedicated website has also gone live, featuring a digital Ouija planchette moving across a globe and tracking real-time RSVP data from fans around the world. As fans sign up, cities “heat up” on the map, allowing supporters to see which locations are emerging as potential tour stops. Fans can share personalized RSVP links with friends to help influence the decision and boost their city’s chances of hosting the band. The site also includes a submission portal where fans can upload their own homes as potential venues through frontman Tyson Ritter’s platform, Playhouse, a key focus of his panel discussion announcing the tour extension. More information available HERE.
The interactive site was developed by Lee Martin, known for creating innovative marketing activations for artists including The Black Keys, Linkin Park, and Bon Iver.
The band’s inaugural “House Party Tour” last year broke the internet and redefined the traditional concert experience. It turned living rooms and backyards into unforgettable venues, giving fans a front-row seat like never before.
