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Formerly known as Jess Miller and now simply Just Jess, the Nashville-based creator has carved out a space online with her unfiltered take on everyday life. Blending humor, trend-drivencontent, and must-have shopping finds, Jess gives her audience a candid, entertaining look into the highs, lows, and in-between moments that make her story feel both real and relatable.
1. Your content thrives on honesty. How do you decide what parts of your life to share and what to keep private?
I always say my life is very public because I am an open book, but it is also very private. I show the good, bad, and ugly but I also don’t share all the details. For example, people that follow me know my dating life is awful, but they never know with who or names. It’s things like that where I can share my life, but keep some of it private too. It just depends on what I feel comfortable with sharing, and if others are involved or not. Not everyone signs up to put their life on the internet, so I have to respect that.
2. You’ve spoken openly about personal loss and mental health. How has vulnerability shaped your relationship with your audience?
I think my audience sees me as one that has gone through a lot but is still standing. I share my mental health journey and loss because I know I’m not the only one going through it. There have been times where I felt a certain way or I thought things that I thought weren’t normal, so I spoke out about it. Turns out A LOT of people have felt the same way. I believe my audience trust me because they know I’ll always be honest on this matter. If I can help one person by being vulnerable, letting them know they aren’t alone, that’s all that matters.
3. What does “confidence” look like to you today compared to a few years ago?
Confidence today is truly waking up everyone morning and truly not caring what others think about you. No matter what someone will ALWAYS be talking about you, and I have learned that’s a them issue. Obviously, there’s days I struggle with this, but for the most part I have come far with not caring. A few years ago, I remember I wouldn’t even leave the house without makeup on every time. Now, I could care less what I look like day to day. Some Days I’m fully glammed, other days I look like I just rolled out of bed (because I did).
4. How has moving to Nashville influenced not just your style, but your identity as a creator?
Honestly, I think I am still trying to find my identity as a creator. Sure, I post my life and that categorizes as a ‘lifestyle’ creator, but it’s finding exactly where I belong in this industry that will make me confidently be able to say I found my identity. I think living in Nashville has shown me different things I like to do that I would have never tried. I learned I really love the south, the slow pace lifestyle, and even wearing cowgirl boots. Nashville is a 10-year town for a reason and I’m in year 6. I’m confident everything is falling together and I will have all the answers within the next few years.
5. In a space that often prioritizes perfection, how do you stay grounded in showing the real, unfiltered moments?
There’s no such thing as perfect, and those that are showing a ‘perfect life’ are simply faking it. I’ve never once been fake. If it’s good, it’s good. If it’s ugly, it’s ugly. You just simply get it all, because that’s life.
6. What’s something about your life right now that you wish more people understood behind the scenes?
The gap I feel between where I am and where I know I’m going. It’s almost like God has me on a waiting list and I’m waiting to be taken off it. This creator ‘world’ feels glamourous until you find your potential and know your met for bigger things but have yet to get there yet.
7. If your platform had a mission statement, what would it be?
“To show that becoming your most authentic self can be messy, beautiful, and entirely your own- and still lead to the life you’ve always dreamed of.”
8. How do you handle comparison whether it’s numbers, aesthetics, or other creators in such a competitive industry?
Truthfully, I’m still learning how not to compare myself to others. If I ever catch myself getting ‘jealous’ I take a step back and realize it’s something eye opening for yourself. I try to remember we’re all on our own paths, no one is ahead, and no one is behind.
9. What’s one moment in your journey that challenged you, but ultimately made your content stronger?
When I moved from Orlando to Nashville. My audience loved that I lived in Orlando and my views decreased when I moved to Nashville at first. It was upsetting and it made me not post as much. Until I realized it doesn’t matter where I live, and I will find my footing in Nashville and the kind of content I want to post just like I did when I was in Orlando.
10. If you could create your dream project with no limitations, what would it look like?
I have so many ‘dreams’ and things I want to accomplish. If I had to choose one I would create a successful clothing line that everyone would love.
Photo Credit: Remington Joy
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