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GUV (the long-running, ever-changing, and reliably fantastic project of guitar pop extraordinaire, Ben Cook) is gearing up for the release of his upcoming album, Warmer Than Gold, and today he’s kicking off the new year with a cut of perfect indie pop: ‘Chasin’ Luv.’
Arriving January 30th via Run For Cover Records, Warmer Than Gold is an evolution in Cook’s ultra-hooky guitar pop. Earlier singles ‘Warmer Than Gold‘ and ‘Let Your Hands Go‘ leaned into danceable beats and dreamy guitar textures and now “Chasin’ Luv” shows that GUV still has plenty of effervescent jangle and scrappy C86 charm in his sound.
Cook discussed the track saying: “‘Chasin Luv’ was the last song written for the record. We wanted something immediate, an instant hit in the vein of early Primal Scream, and to bring the jangle that was missing from the record, but always present in the older GUV stuff. Noah, Gavel, Matt, and I wrote and tracked it in about 20 minutes. Corey Rose from Color Green came by and laid down her drums in a single take. After everyone left, I worked out the vocals just as quickly. Everything on the song is one take, and from start to finish it was written and recorded in under an hour. It’s my favorite and the best GUV song ever made.”
Pre-order new album Warmer Than Gold HERE.
Hear ‘Chasin’ Luv’ on streaming services here
