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In the March 2009 issue of Sports Illustrated, a startling statistic revealed that over 76% of retired NFL players experience financial hardship or bankruptcy within just 24 months of leaving the game. The lesson is clear — even those who reach the highest levels of success can find themselves unprepared when the financial playbook runs out.
The same pattern plays out in the business world every day. Studies show that most new companies run out of capital and fail within their first two years of operation. Vision and hard work are essential, but without access to proper funding, financial management, and strategic relationships, even the most promising ventures can struggle to survive.
That’s where Icon comes in.
Icon is more than a capital-raising agency — it’s a full-scale relationship management and business growth partner. Led by Sedric Lowery, Icon specializes in helping entrepreneurs, executives, and athletes secure the capital and connections they need to turn their ambitions into thriving, sustainable enterprises. With more than $100 million raised in capital and a proven track record of success, Sedric and his team offer the experience, network, and strategy to move your vision from concept to completion — all while protecting your family’s financial future.
At Icon, our approach begins with relationships. We believe that your business deserves more than just funding — it deserves a team that understands your goals, your values, and your legacy. Through our vast network of investors, family offices, and corporate partners, we help our clients find not only the right funding but also the right relationships to secure their long-term financial stability.
Whether you’re sitting in the boardroom or competing on the field, Icon gives you the confidence and peace of mind to perform at your best. Our firm provides customized strategies for capital management, investment sourcing, and wealth protection, ensuring that your business — and your family — are prepared for every stage of growth.
In November 2019, Sedric Lowery became a certified financial market educator and achieved recognition as a seven-figure business owner. His deep understanding of both the business and sports industries allows him to navigate complex financial landscapes with precision and creativity. Over the years, Sedric has cultivated relationships that fast-track clients toward the most favorable contracts, partnerships, and funding opportunities available.
What truly sets Sedric apart is his philosophy of connection. He takes a family-first approach to business — focusing not only on the success of the athlete, entrepreneur, or CEO, but also on the wellbeing of their loved ones. He believes that real financial success extends beyond profit; it’s about creating stability, freedom, and generational wealth. This same principle guides every aspect of Icon’s operations, where collaboration, trust, and loyalty form the foundation of client relationships.
Originally from Indiana and now based in Florida, Sedric brings a unique combination of Midwestern values and global business acumen to his work. His experience as an educator and president of major investment projects has equipped him with the leadership and insight needed to guide clients through every financial challenge and opportunity.
Today, Icon’s management division is dedicated to uncovering untapped capital through Sedric’s extensive network of high-profile connections — including direct partnerships with family offices, celebrity investors, and professional athletes across the NFL, N**, and Olympic communities. These relationships provide clients with access to exclusive funding sources and strategic alliances that would otherwise be out of reach.
At Icon, our mission is simple: to help you build, protect, and elevate your financial future. Whether you’re launching a new business, expanding your current operations, or preparing for the next phase of your career, Icon delivers the expertise, partnerships, and results that make success inevitable.
Let Icon raise the capital — and the confidence — your vision deserves.
