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As the landscape for small businesses in the United States grows increasingly complex, the pressure to comply with evolving tax regulations and financial standards continues to mount. Entrepreneurs, particularly those from immigrant backgrounds, often face significant barriers when establishing operations.
With a tax system widely regarded as one of the most intricate in the world, even seasoned American business owners struggle to navigate the maze of federal, state, and local requirements. For immigrant entrepreneurs, the challenge is amplified by language barriers, cultural differences, and a lack of accessible advisory services—factors that frequently lead to costly mistakes, legal exposure, and missed opportunities for growth.
Indeed, a growing number of immigrant-founded businesses are fueling local economies nationwide, yet many of these enterprises remain vulnerable to the pitfalls of incorrect tax structuring and regulatory noncompliance. Studies have shown that a significant portion of the more than three million immigrant entrepreneurs in the U.S. lack access to the financial guidance required to navigate this system effectively. This gap not only places these business owners at risk but also threatens broader economic stability by reducing job creation potential and increasing financial penalties for noncompliance.
Recognizing this widespread issue, a seasoned tax consultant and legal expert from Brazil, Fernanda Britto, is preparing to launch Wise Planner, a consulting firm designed to serve as a vital resource for entrepreneurs entering the U.S. market. Drawing on more than two decades of experience in tax law, accounting, and business structuring, Britto aims to offer much-needed clarity to business owners confronting the complexities of the American tax landscape. Her rare dual background in law and accounting provides her with a comprehensive perspective on the financial and legal hurdles faced by both native and foreign entrepreneurs.
Britto’s professional journey began in 2001, shortly after completing a technical degree in accounting with an early focus on taxation. Her commitment to understanding the intricacies of financial systems led her to earn a law degree in 2005, followed by a postgraduate specialization in tax law in 2010. Over the years, she has worked extensively with Brazilian and international clients, providing strategic tax planning and compliance support to businesses spanning industries such as automotive, healthcare, education, consumer goods, and financial services. Her work has consistently emphasized precision, ethical standards, and a client-centered approach—qualities she plans to embed into Wise Planner’s operations.
“The U.S. offers incredible opportunities for entrepreneurs, but the complexity of the tax system often discourages talented people from realizing their potential,” says Britto. “My goal is to remove those barriers so that businesses can operate legally, efficiently, and sustainably.”
Wise Planner will be designed to address the most pressing risks facing entrepreneurs, including the danger of selecting an inefficient business structure or misunderstanding IRS requirements. Many foreign entrepreneurs unknowingly opt for structures that result in higher tax burdens or unnecessary legal exposure. Others face difficulties maintaining accurate financial records or miss critical deadlines, leading to costly penalties. The firm will provide tailored guidance on entity selection, cross-border tax obligations, and long-term compliance strategies, ensuring that clients are well-positioned for success from the outset.
Beyond consulting, the company plans to fill a critical gap in financial education for immigrant communities. Britto envisions developing bilingual educational resources, including webinars, guides, and digital tools aimed at demystifying U.S. tax regulations. This focus on education will not only support her clients but also contribute to wider efforts to improve financial literacy and business sustainability within underserved communities.
The company’s potential impact extends beyond individual clients. As the United States grapples with a well-documented shortage of tax professionals—driven by an aging workforce and declining interest in the profession—Wise Planner is poised to contribute valuable expertise in a strained sector. By offering scalable advisory services and investing in the development of new talent through internal training, the firm will help address the growing demand for tax specialists, particularly those equipped to navigate cross-border financial challenges.
Strategically based in Florida, a hub for Latin American entrepreneurship, Wise Planner will serve clients not only in Florida but across the country. Its national reach is expected to support a broad range of business owners, from freelancers and e-commerce entrepreneurs to investors and consultants seeking to operate in the U.S. without immediate visa requirements. By helping these businesses achieve regulatory compliance and financial efficiency, the company aims to contribute to job creation, economic growth, and the long-term resilience of America’s small business ecosystem.
As Britto prepares to bring her expertise to the U.S. market, her mission reflects more than just a business opportunity—it represents a commitment to leveling the playing field for entrepreneurs who too often find themselves navigating an unfamiliar system without the support they need. Through Wise Planner, she intends to turn complexity into clarity and risk into opportunity for a new generation of business owners.
