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To commemorate two decades of brilliance in the fine jewellery industry, Moi Moi Fine Jewellery marked its 20th anniversary with two exclusive celebratory events in Sydney, attended by top stylists, social media influencers, and long-time supporters.
The celebration began on 12th November 2024 at Moi Moi’s iconic QVB flagship boutique, where the brand hosted a lively afternoon gathering with creatives, stylists, and fashion tastemakers. Guests were treated to French Champagne and elegant high tea as they mingled and explored the debut of the highly anticipated Mosaic Collection.
Designed with personal expression in mind, the Mosaic Collection allows wearers to mix, match, and transform their jewellery to suit any occasion. Head Designer Janet Yuen took guests through the creative journey behind the collection, showcasing how each piece is crafted for versatility, enabling users to change the look of an earring or necklace using interchangeable enhancers. Attendees enthusiastically created personalised looks and shared them across social platforms, sparking excitement and engagement within the community.
Also unveiled was the 100 Carat Collection—a bold new chapter in Moi Moi’s design philosophy. This luxurious series highlights lab-grown diamonds and Moissanite in impressive centre stones, with each piece designed to make a powerful, elegant statement. The collection underscores Moi Moi’s commitment to sustainable luxury and exceptional craftsmanship.
The morning event culminated in vibrant interactions between guests and the brand, generating a wave of social media buzz as influencers showcased their favourite pieces and offered styling tips to their audiences.
On the evening of 14th November 2024, Moi Moi welcomed VIP clients, business partners, and loyal customers for a grand celebration at the same QVB flagship location. The event served as both a tribute to the brand’s remarkable journey and a heartfelt thank-you to those who have supported Moi Moi over the years.
Guests enjoyed a sophisticated evening with live music and Besserat de Bellefon Champagne, along with a private viewing of the Mosaic and 100 Carat Collections. Many proudly wore their cherished Moi Moi pieces, some dating back years, celebrating the lasting quality and sentimental value of the jewellery.
The night began with speeches from founders and sisters Lauren Sommer and Alana Weirick, alongside Head Designer Janet Yuen. They shared emotional stories from their journey, acknowledged the challenges and milestones over the past 20 years, and expressed deep appreciation for their clients, team, and community. The speeches resonated with attendees, many of whom shared personal anecdotes about their own Moi Moi jewellery and what it meant to them.
The anniversary events not only marked a significant milestone but also highlighted the evolving legacy of a brand built on passion, innovation, and integrity.
About Moi Moi Fine Jewellery
Founded by sisters Lauren Sommer and Alana Weirick in 2004, Moi Moi Fine Jewellery was the first to introduce Moissanite to Australia and later pioneered the use of lab-grown diamonds in 2019. With a dedication to ethical sourcing, sustainable practices, and timeless design, Moi Moi blends traditional craftsmanship with modern innovation. The brand continues to redefine fine jewellery by offering stunning pieces that reflect both beauty and values, at an exceptional price.
