Vents MagaZine Music and Entertainment Magazine
Related Articles
Unleashing major heat after an unprecedented, first-of-its kind livestreaming event, Pontiac, MI-bred multi platinum Hip-Hop star DDG releases the heavily anticipated new single today, “MOTION” featuring DaBaby. Get it HERE via Epic Records.
The track arrive ahead of DDG’s new album, set for release this later month. Pre-add/pre-save the album HERE.
Last week, DDG kicked off a 7-day streamathon event on his Twitch channel ([twitch.tv/ddg]here), where he was live 24 hours per day while he worked on the new body of work. He brought fans in via Twitch chat every step of the way as he brought audiences in on the process of creating an album. The “HIT – A -THON” saw an exciting level of artists and producers come by to write and record feature verses on tracks and collaborate with DDG in real-time, such as Wiz Khalifa, BIA, Skilla Baby, 21 Lil Harold, Shaboozey, Ty Dolla $ign, Kevin Gates, Rob49, Queen Naijia, Chxrry, JetsonMade, OG Parker amongst others—and of course, DaBaby. Fans gave feedback on lyrics, beat choices, and more, and saw a full 360 view of a week in the life of an artist – even doing media interviews and content while live—directly through the powers of Twitch chat. On the final night of the stream, DDG was the #1 live channel in the world on Twitch. He grew his subscribers substantially and is currently the #6 ranked streamer in the entire world based on active subscribers. To celebrate the milestone subscription number, he cut his locs off live, a literal transformation as he steps into a bold new era of his career.
Complex recently highlighted DDG as “one of the most powerful streamers in Hip-Hop” and it is not hard to see why. As Rolling Stone detailed earlier this year, a new guard of artists are emerging who are “upend[ing] the traditional modes of entertainment” in innovative ways: “if the main theme in hip-hop last year was the fight for supremacy among rap greats nearing middle age, a quickly emerging storyline this year is the next generation obliterating all of the norms old heads once held dear.” The publication highlighted how DDG “is perhaps the best case study on the new generation[.]” With a first-of-its-kind streamathon, the rapper is once again proving his talents and ideas are planted firmly in the future.
