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Fascinated by strangers’ stories and perspectives, rocker Greg Hoy found his formidable voice through music—listening, translating, and communicating through the power of sound. Since then, he has immersed himself in both the music and tech industry; wearing several hats—singer-songwriter, multi-instrumentalist, producer, recording engineer, and record label owner, to name a few. Though he considers himself “just a guy in a band,” over the past few decades, he’s been making music under many alternating monikers, inspired by rock greats across the spectrum. With his new album Hit Music on the way, Greg embraces a fresh start, shedding his musical expectations and following his deepest instincts. Released from the pressure of crafting his typical tunes and rejuvenating after overcoming health setbacks, his sixteenth LP aims to create a greatest hits album from scratch. Expanding beyond his usual 3-piece band, he explores uncharted musical territory, channeling the sounds that truly speak to him. Soon hitting the road with Greg Hoy and the Boys, he’s ready to bring his high-energy, no-frills rock-n’-roll straight to the fans—keeping the heart of live music pumping with renewed enthusiasm.
Loosely inspired by the sound of Jack White’s No Name album, “What, My People?” is a percussive, no-nonsense rock staple—deliciously loud and dripping with garage-rock edge. As with many of Greg’s tracks, it’s entirely self-recorded and self-produced—every layer of controlled chaos envisioned and actualized by Greg himself. Driven by a steady, thumping rhythm and his authoritative, raspy vocals, the song offers a sharp-witted commentary on our modern technological reality—where bite-sized, often questionable information catches like wildfire. Having once been immersed in the tech world, Greg approaches technology with both reverence and critique—a theme woven throughout his discography. His clever lyricism urges listeners to step back and examine their reality from a more critical, outside perspective. Masterfully blending vintage rock nostalgia with a fresh, modern bite, Greg cranks the energy to the max, while posing a pointed question, “What are we doing?”
For more from Greg Hoy, visit https://thegreghoy.com/
