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Today brands are on the lookout for ways in which they can differentiate themselves from the rest. Video brochures have proven to be a strong and engaging way to reach your target audience. These videos combine the feel of a paper brochure with the modern video feature that utilizes motion graphics to convey the message. If you are launching a new item or building rapport with your clients, here are five creative ideas on how you can utilize custom video brochures to promote your brand further.
New Product Introductions
The importance of first impressions is even more emphasized when introducing a new product to the market. A well-designed and crafted custom friction video brochure can provide you with the wow factor when showcasing your product. Instead of relying solely on words and images on the page, include a short moving picture that explains the purpose and uses of the product. A case in point is a new collection that a fashion house wishes to promote, or clips of models who walked the collection during the launch.
Tailored Sales Video Brochures
Building rapport and trust significantly increases the chances of closing a deal, and everyone in sales knows that. The bespoke nature of video brochures can also focus the client. Capture the audience with a video when addressing issues specific to that industry or company. If it is a realtor, for instance, the realtor sends a video brochure showing available properties that have been customised to the client’s taste. Including personal sentiments and accompanying them with engaging images in the brochures emphasises the message that someone has put more effort into making that particular exhibit stand out from the rest.
Video Brochures for Event Invitations and Event Highlights
As much as one may want to try and build networks and create connections, corporate events, product launches, and conferences are the best opportunities to create that buzz. A video brochure for an invitation that features samples of the activity styled makes people more interested in the invitation. Depending on the event, there are a few particulars that they can try and sample out to build anticipation, such as guest speakers, thoughts on organising the event, and even pictures of the venue. Once the event is over, video brochures can also be used for post-event previews. Send them to the people who attended and those who did not, featuring the most interesting sections, word-of-mouth highlights, or the business effort. This technique ensures that participants remember the company while focusing on the brand.
Training and Onboarding Materials
Video brochures can be utilised not only externally, but also improve internal processes. Create more attractive training and onboarding resources for new employees or clients with the use of video brochures. If employees are to be taught how to comply with corporate policies, workflows or products, there is no need for endless handbooks or PowerPoint presentations – talk through a video brochure instead. For example, a software company can easily prepare a booklet demonstrating all the components of their platform. This learning approach is more effective, saves time and ensures that there is uniformity in the messages being conveyed. Onboarding will also be more interesting.
Customer Appreciation and Retention
There is no doubt that acquiring new customers is easy but it is also a fact that encouraging existing customers is equally effortful activity. Custom video brochures can be a great way of appreciating loyal customers or commemorating certain events. A luxury brand, for example, had a brochure made with a fans first message thanking them for their continued support alongside teasers of their next collection. Furthermore, these brochures can also be incorporated in enhancing sales promotions in a way that customers do not feel like they are being offered promotional material but that they are being taken care of. This concept of appreciation not only improves customers’ experience but more importantly increases chances of repeat business from the customer.
