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You’ve probably tested the platform, published a few videos, and watched a few tutorials. But to no avail: it doesn’t work.
Don’t panic! We have gathered 7 tips to apply to gain followers on TikTok. These tips will help you build your reputation, engage with your audience, and even go viral on TikTok.
Before that, we can reassure you on one point: no, you are not arriving too late!
TikTok is constantly evolving and its audience growth is booming. Yes, the competition is growing too, but so is the audience. More creators, but more viewership too.
Tips to Gain Followers on TikTok
1. Find a Content Niche and Stick to It
As in life, you need to know what area you are good at, to stick to it and excel. On TikTok, it’s more or less similar. Wanting to speak to everyone also means speaking to anyone.
Only superstars can really position themselves as general influencers and communicate in any area and still generate views and engagement. On our side, we have to take the subject the other way around.
We recommend 1 or 2 key topics that will be the skeleton of your content. By specializing, you will be categorized by the algorithm and your content will be broadcast to the ideal audience.
No need to look far, your niches may very well be generic theme specifications.
- Sport -> Football
- Beauty -> Eco-responsible products
- Lifestyle -> Student Travel
2. Monitor TikTok Trends
TikTok is a social network that highlights spontaneity and immediacy. No more glitter and beauty filters: the human and natural are coming back at a gallop. Consequently, the platform’s fashions and trends too.
By monitoring trends, you can take advantage of viral momentum to position yourself on these content modes and trends.
Creating content quickly that is related to a recent trend is a sure way to have a viral TikTok that will be widely shared on the Pour Toi page.
Trends can be related to a specific music, a specific dance, a joke, a reference or even a filter. Keep your eyes open! You will start getting more followers on your profile.
3. Create Content Regularly on TikTok
As with every digital platform, recurrence and regularity are the key. However, unlike Instagram where engagement is more or less linear.
On TikTok, it’s rather the opposite. Since the content is propelled to an audience that is mostly not your followers, some of your content will perform and others will not.
But don’t panic. It’s a known rule and common to all. Each creator benefits from a plurality of performances in terms of views, regardless of their audience.
In short, detach yourself from the numbers and focus on creation.
4. Putting People First
Forget everything you know about Instagram, YouTube or Facebook. On TikTok, we put the human, the natural and the lightness at the forefront.
The criteria of beauty, aesthetics and traditional creations do not apply (and fortunately) to TikTok. That’s what makes it strong! Everyone has a chance, regardless of the size of their community.
You just have to create content that will resonate with others. Humour, aesthetics, travel, good plans, tips, education, sports… There are no limits (really none).
5. Collaborate With TikTokers
Helping each other on the platform means exchanging audiences and growing faster, better and together.
Very popular on YouTube with what is called “Fit & Fun”, partnering with a creator who has an audience and content that complements yours is essential for rapid growth.
Identify creators and accounts that could collaborate with you on TikTok content. You can contact them by comment, private message, or email.
If you don’t have any response, you still have the Duo feature to react to one of his content publicly. It’s a format that works very well when it’s done well and especially in an original way.
6. Dare!
On Instagram, we tend to worry (too much) about content strategies that no longer make sense. In the end, we don’t take action, or too late, or in the wrong way.
On TikTok, we have to listen to ourselves and our instincts. If you think a trend is right for your content, a duet could go viral or a concept could break the house.
Then go for it and film! TikTok has the advantage of having very little importance compared to the “feed” of creator profiles, unlike Instagram. This is why many creators post 4 to 5 times a day.
7. Collaborate With Brands On TikTok
We often hear this referred to as “product placements.” On TikTok, we want to stay away from it at all costs. We’re talking about Collaboration instead.
Collaborating with brands means ensuring quality content (because it is paid) and therefore gaining followers, views and likes.
