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The cannabis edibles market is exploding with delicious treats and innovative products. One of the key considerations for companies in the weed market is how to produce cannabis edible packaging that’s eye-catching, fun, compliant with industry regulations, and true to your brand identity.
Packaging edibles poses unique challenges as packaging must be visually appealing to consumers while adhering to packaging and labeling requirements. Getting help from experts will help you deliver an eye-catching, food-safe, and compliant product.
1. Stand Out with Stellar Design
Top-quality marijuana packaging design marries practicality with aesthetics. When designing your empty edible packaging, consider the following features and factor in what they will look like when full.
- High-quality logo: Your logo is a key part of how you market your product. Creating a logo that matches your brand identity and speaks to potential customers is a hugely important step when starting out.
- Vivid colors: Use bright, bold colors that grab attention on shelves.
- Clean and modern fonts: Ensure full readability for all information, especially dosage details.
- Brand identity: Decide on the vibes you want your brand to be associated with and reflect it throughout your packaging.
- Consider sustainability: Choose eco-friendly packaging materials whenever possible.
Why Turn to Professionals to Produce Your Edibles Packaging?
Getting help from experts is the best way to create the very best version of your marijuana edible packaging. Experts in cannabis packaging like Vert Pack help cannabis companies make their vision a reality while producing stunning yet practical packaging.
Among the main advantages of professional packaging design are:
Design Quality
Quality design is the best way to make your product stand out in a cannabis dispensary or online store. Get professional help with your logo, artwork, and color palette for best results.
Scalability
Your packaging supplier must be able to scale with you as your business grows. Most businesses in the cannabis industry will purchase edible packaging wholesale. Choose a supplier who can grow with you from your first small batches to mass production.
In-Depth Industry Knowledge
Professionals can advise you on design choices and guide you as you make important business decisions. Seasoned cannabis packaging design experts can help with the practicalities of your products and cannabis and food industry compliance issues, as well as ensure a design that’s eye-catching and true to your brand.
Quality Materials
Research suggests that the packaging material of a product communicates its value to prospective customers. High-quality packaging materials that maintain the integrity of your edibles and project the quality of your product are a wise investment.
2. Ensure Child-Resistance
Safety must be the primary consideration when considering your cannabis packaging needs. Many states have legal requirements for edible containers, so it’s essential to familiarize yourself with the legal requirements in your state.
Child-resistant packaging is especially important for edibles that could be mistaken for snacks or candies. All cannabis edible packaging must be child-resistant, complying with regulations set forth by your local cannabis control board. These typically involve features like:
- Double-locking mechanisms: Pouches with resealable zippers combined with a difficult-to-open latch. This could be a good approach for edible gummy packaging.
- Twist-open caps: Containers with lids requiring a specific twisting motion to open. These are challenging for children and provide a safer way to store a variety of edibles.
- Button-push closures: Containers that require pressing a specific button combination to access the contents. This is a great option for hard candies.
3. Provide Clear Labeling for Informed Consumption
Clear and informative labels are essential for compliance and building trust with customers. Cannabis products for consumption must also meet food safety standards and clear labeling is a key part of this.
Consider including the following information on your label:
- Clear strain or product name: Let customers know what they’re getting! If your product uses specific cannabis strains, make it clear and transparent so customers understand what experience they’re likely to enjoy with your product.
- Cannabinoid content: Include a TAC (Total Active Cannabinoids) label on your edible product. This lists all the active cannabinoids your edible contains, not only its THC or CBD content. Including this information will inform your customers about what they’re consuming and help them with product selection and dosage.
- Serving size: Indicate the recommended serving size to help prevent accidental overconsumption.
- Nutritional information: List calories, fat, and other relevant dietary details.
- Allergen warnings: Disclose any potential allergens present in the edibles.
- Manufacturer information: Include your company name, contact details, and licensing information.
4. Educate Your Customers
Educate and guide your customers at the same time as delighting their taste buds. Informative labeling on your cannabis product can make a difference to a wavering customer or reassure a beginner to the cannabis edibles world.
- Include dosage recommendations: Guide customers on appropriate serving sizes based on their experience level.
- Highlight potential effects: Briefly mention the expected effects (relaxation, focus, etc.) of the edibles.
- QR codes for more detailed information: Link to a website with additional information about the ingredients, consumption tips, and lab results. This information should be supplementary. You should always include the most important details on the packaging itself so that all customers can be well-informed at the point of purchase.
5. Different Edibles, Different Packaging Needs
The perfect weed edible packaging may differ depending on the product your small business produces. Consult a cannabis edibles packaging expert for their advice. These guidelines provide a good starting point:
Hard Candies and Chocolates
Decide if you want to package your chocolate into single-serve or multi-serve packets. Consider resealable pouches or rigid boxes with child-resistant closings that will keep the product fresh for as long as possible.
Gummies and Soft Chews
Keeping packaging airtight is a number one priority for gummies and soft chews. This keeps them fresh, moist, delicious, and ready to eat. Child-resistant containers like custom mylar bags lock in the flavor and potency of your gummies.
Baked Goods
Baked goods like brownies or cookies require special packaging as their shelf life is much shorter than that of chocolates and gummies. This makes high-quality packaging essential for cannabis businesses that specialize in baked edibles.
Specially made packaging will keep your baked goods fresher for longer. Consider wrappers or boxes with clear seals and resealable features to showcase your baked goods.
Beverages
Look for opaque or tamper-evident packaging for bottles, with child-resistant caps.
Mix Style with Substance in Your Edible Packaging Design
Creating marijuana edible packaging that is both functional and visually appealing is an important step when carving out your spot in the marijuana industry. Take inspiration from existing edible packaging materials while creating your own unique, modern design.
Your packaging is a silent salesperson and the best way to attract curious new consumers to choose your product above others. Work with a professional to develop unique, eye-catching, compliant, and informative packaging for your cannabis edibles.
