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Dr. Christina Rahm is a mover and shaker in so many different aspects of the current zeitgeist that it’s hard to keep up with what passion project she’s in the midst of pursuing and which of her many hats she’s wearing: scientist, entrepreneur, CEO, humanitarian, public speaker, author, wife, mother. One of the strengths of an all-encompassing mindset like hers is seeing how societal elements connect and intertwine in sometimes unexpected ways.
That’s why, even though she’s off somewhere right this moment presenting at an international conference or patenting her latest wellness product, she’ll tell you that how she practices business has been profoundly influenced by her love of music. In turn, almost like repaying the favor that music has infused in her life, she has found both great personal joy and professional benefit from investing in the music industry and strongly encourages others to do the same.
Rahm explains, “My mother was a classical pianist, which brought so much music to my childhood and spurred my fondness for the art form. While I don’t make my living from music as my mother did, finding avenues to support the industry from afar has been remarkably fulfilling.”
Rahm says that music taught her the importance of harmony, rhythm, and creativity in business. Just like in music, timing and teamwork are crucial to successful business operations. It’s about conducting a symphony of efforts wherein each team member’s contribution is valuable in its own right but harmonious with others, coming together to create a masterpiece.
Any type of professional, Rahm argues, can benefit immensely from interweaving their passions into their work; it not only avoids pigeonholing oneself into one industry, but it generates more long-term career gratification. In the case of music especially—given its universal appeal and restorative properties—investing in its continued prominence in society is as fulfilling as continuing to revel in the intrinsic joy it brings.
Money Talks
Investing in the music industry can take many forms, from supporting emerging artists and live events to exploring tech startups focused on music innovation. There is also vast potential in music streaming services and educational platforms for musicians. Each avenue offers a unique way to contribute to and participate in the industry’s growth.
According to the International Federation of the Phonographic Industry, the global recorded music revenue grew for the ninth consecutive year in 2023. The industry’s significance, economically and culturally, is indisputable and steadfast. With streaming services and social media platforms aiding the reach and engagement of music worldwide, more music is available to consumers than ever before. However, this surplus of content and platforms also inhibits the discovery of new talent.
Discover Weekly
Investing in emerging artists is a great way to take part in a flourishing music industry. By reaching out and demonstrating interest in young talent, businesspeople not only feed their own passion in music, but they foster mutually beneficial relationships between their enterprises and artists who can help grow brand relevance and exposure. It also builds a framework for lucrative future collaborations. Not to mention, it is far cheaper to work with emerging talent than with established artists.
Identifying new musical talent for investment requires a blend of intuition and a systematic approach. Actively engaging in the music scene through attending live shows, participating on online platforms, and engaging on social media all play a part in keeping abreast of emerging artists. Networking with industry professionals and attending music festivals are also key to discovering talents early. When assessing their potential for long-term success, look at artists’ work ethic, passion, and vision as much as their talent, seeking those with a unique sound and compelling story.
Rahm leverages her business resources to support the music industry by hosting live music at corporate events, which provides musicians with a unique platform to share their work while enriching the event experience. She also collaborates with artists to license their music in her companies’ ads, offering them exposure and a new revenue stream. Additionally, she mentors emerging talents, guiding them in branding, marketing, and entrepreneurship to help turn their passion into a sustainable career. This multifaceted approach aims to uplift the music industry while cultivating meaningful connections between the business and creative worlds.
Investment Strategy
Investing in the music industry is appealing due to its worldwide relevance and vast market potential, enhanced by digital platforms and streaming services that have introduced new revenue streams. Music streaming services account for 48.9% of the global market, reaching $14 billion in 2023 (Music Business Worldwide). However, the industry is not without risks, including volatility due to rapidly changing trends and consumer preferences, making it essential to approach investing cautiously and use informed strategies.
The difference between humble and rockstar-level returns on investment depends on circumstances out of your control. Although an artist may showcase a talent you believe can be adored around the world, you can never predict when an artist or song may reach viral status. So don’t expect to get rich quickly. But if you do invest in the right artist on the ground floor, you may reap the benefits if they reach A-list status.
Investing in the music industry offers portfolio diversification but, more than anything, an emotional return from supporting artists and the cultural scene. Financing an artist’s growth allows someone who may have never gotten their big break to have their work heard by the masses, contributing to an evolving and diverse music industry. To Rahm, that in and of itself is a worthwhile investment.
Any business owner can make a big difference in the music industry. From utilizing an emerging artist’s song for a marketing campaign to directly funding an artist you believe in, investing in the music industry can reap significant returns. But most of all, it contributes to the greater good of the culture at large. Value your passion and continue to engage with artists no matter the return. It’s good for you, your brand, and the music industry as a whole.
