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Q: Tell us a little about how you started the brand?
A: I started the brand to help elevate the makeup application experience with innovative beauty and lifestyle products that blend style, functionality, and sustainability. My curiosity and resourcefulness drove me to think about efficiency of makeup application without compromising quality. The 4 Way Beauty Blender offers a new way to apply your foundations,concealers, and powder all with one tool making make-up application more effective. Not only does the product offer a patent pending design but high level functionality .
Q: As the Founder and CEO, what drives you to be a business owner?
A: I believe every product should be value-based, clearly presenting what’s in it for the customer. I am driven by the “what-if” factor and the potential to innovate. My entrepreneurial spirit comes from my roots – my father was a farmer and entrepreneur, and my mother had a knack for sales. This blend of influences instilled in me a passion for creating valuable products and bringing them to the market.
Q: Tell us about the product.
A: The 4-Ways Blender® solves several common dilemmas faced by makeup users:
- Inconsistent Makeup Application: It ensures even and smooth application of various makeup products, reducing streaks and patchiness.
- Versatility in Makeup Application: Its unique four-sided design caters to different makeup needs, such as blending foundation, contouring, highlighting, and precise application around the eyes and nose, eliminating the need for multiple tools.
- Ease of Use: The ergonomic design simplifies the makeup routine, making it easy to hold and maneuver for both beginners and professionals.
- Hygiene and Skin Health: Made from super soft, latex-free, and vegan material, it is gentle on the skin, reducing the risk of irritation and breakouts.
- Efficiency: Its multi-functional design saves time and effort, allowing users to achieve a flawless look quickly and easily.
By addressing these areas, The 4-Ways Blender® enhances the makeup experience, providing a high-quality, versatile, and user-friendly tool for achieving professional results at home.
Q: As a woman-owned business, what drives you to success?
A: I find joy in creating, designing, researching, and drawing. I see myself as a curious artist. In my own way, I see art as inquisitive and enjoy the creative process. My career background is industrial and technology-based, and I use these principles to incorporate my artistic and fashion curiosity. Innovation continues to evolve, and I see it as an opportunity to bring unique products to market. This keeps me motivated and driven to succeed.
Q: What current projects or events does the brand have coming up?
A: We are expanding The 4-Ways Blender® footprint with more exciting surprises and complementary items. Keauty Lifestyle is interested in exploring organic and vegan lifestyle products. Under the Keauty Lifestyle brand, we are considering expanding our Love Your Whole Body® clothing line with simplistic clothing that also embraces self-expression and self-love. Additionally, we are launching a new hair care line – West Davis Hair Care – to broaden our impact in the beauty industry with non-toxic ingredients that focus on holistic healthy hair.
Q: Where can people purchase the product?
A: The Keauty Lifestyle experience of products can be found at www.keautylifestyle.com, on social media, Amazon, and Google Business.
Q: What advice would you have for other start-ups and small brands just starting out?
A: Allow fear to be healthy, let patience lead, always hunger for knowledge, and embrace humility with professionalism. Build a community where everyone enjoys each other’s success. Write down your ideas, research them, and find ways to improve before launching. Be open to being better, find the gaps, protect your ideas, and move with faith.
Q: Any additional information you would like to share?
A: When you have a thought, write it down, research it, and find three more ways to improve the product before it is launched. Always strive to be better. Test your product extensively and get feedback to find potential issues so that people can love it. If you decide to start a business, consider how you would feel if it failed, how much you would have lost, and how much time you would have invested. Then, decide why you should continue based on your ability to accept the possibility of loss.
