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The European Championship is a quadrennial international football tournament featuring the best European nations. The 2024 tournament will be played in Germany between the 14th of June and 14th of July. Aside from the action on the pitch, there are many reasons why Euro 2024 is going to be a massive event.
Viewing Figures
We can use the official viewing figures from the 2020 European Championship to get some idea of what to expect from Euro 2024. The live match cumulative event audience was 5.2 billion people and the live average audience for the final was 328 million. A total of 137 broadcasters showed games live throughout the competition and games were broadcast in 229 different territories. The final between England and Italy was watched by a peak audience of 31 million people in the UK alone, making it the most watched TV event in the UK in 24 years. German broadcasters will be hoping their country can go all the way to the final and enjoy an even bigger audience.
Finances and German Economy
An investment of €32 million has been made towards the environmental, social and governance (ESG) strategy for Euro 2024. The aim is to make the tournament the most sustainable European Championship of all time. The total prize money for the competition is set at €331 million, making it the same as the previous European Championship. The German economy has been struggling for growth in 2024 but should see an uplift from the European Championship. Unlike Euro 2020, which was spread across the continent, Euro 2024 will be played in one country, meaning only Germany will benefit from matchday revenue. Many people choose to buy a new television ahead of a big international football tournament and are more likely to go out with friends to a public viewing of a match. Ten cities are hosting the games at Euro 2024, and they are likely to see the biggest boost in terms of finances. There is also the future to consider and what could happen after the completion of the tournament. If Euro 2024 is a considerable success and fans leave talking about how much they enjoyed being in Germany, it will encourage more people to visit and provide a boost to the tourism industry.
Betting on Euro 2024
The summer is often a quiet period for football gamblers but that is not the case when a big international tournament is played. The football betting fun can continue throughout the summer, and it provides a big boost to online sportsbooks. Online gambling companies will focus on Euro 2024 throughout June and into July, with bonuses and odds boosts. Look out for special promotions at Razed, which could include free bets, money back bonuses, wager progression, and milestone rewards. Millions of fans around the world will be betting on the 2024 European Championship and this makes a stark difference compared to the years when there is no major international football tournament during the summer months.
