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Digital marketing is not something that has remained alike over the years. The kind of changes it has shown are over the top and are highly likely to keep on turning around in the years to come too. With these constant changes, businesses seek innovative solutions that can easily adapt too.
Amid all this, Salesforce Marketing Cloud stands tall as a leading comprehensive platform, empowering businesses in creating targeted and personalized marketing campaigns. Marketers everywhere are resorting to this platform, but the question remains why. Here, we discuss the 8 must-use Salesforce Marketing Cloud features, which aid in the success of this platform.
8 Must-Use Salesforce Marketing Cloud Features
Here is a list of the 8 must-use Salesforce Marketing Cloud features, which you will learn to leverage optimally as you enroll in a leading Salesforce Marketing Cloud training program.
- Marketing Cloud Connect
SFMC facilitates clean integration with various other Salesforce Clouds, aligning the marketing team with sales and other teams.
This feature enables the automation of customer journeys (for instance, SMS and emails), on the basis of their recorded CRM information, via Journey Builder. Prospects can also be removed based on their interaction with other teams. This feature promotes powerful cross-platform functionality, which allows developers to directly employ Salesforce data with AMPScript.
- Ad Campaign for Journey Builder
Under the Advertising Studio module, there is this ad campaign feature that includes creating an ad audience where contacts are added to it. This renders the journeys to be multi-channel in every way by enabling the inclusion of social media in touchpoints. Journey Builder allows automatic sending of a received SMS or email, and inserting it to an associated ad campaign, all from a single screen.
- Interaction Studio Activity
While it is not an individual feature, it is certainly a good one when combined with Journey Builder.
It offers imperative information about the audience’s interactions and affinities with the brand, enabling the marketer in understanding what is most likely to engage them. This aids in creating a highly personalized journey for each customer.
- Data Extensions
Data Extensions are way more powerful than standard lists, making SFMC a much-loved platform.
It is a requirement for tools such as Journey Builder, and facilitates the creation of flexible hybrid objects. These aid in the amalgamation of data from different records and files. They drive sophisticated customer journeys as personalization becomes flexible and better decision logic is achieved.
- Structured Query Language (SQL)
SQL or structured query language is one of the more technical features that is more apt for someone having experience in developer and/or data science. It is an industry-recognized manner of transforming and grouping exact segments of data.
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As opposed to standard Data Filters, SQL enables rapid pulling out of more complex segments and enabling their usage in marketing tactics. The tables can also be adjusted or merged as per the needs, making it easier to manage data.
- Dynamic Content Blocks
Dynamic Content enables changing an email image or copy for individual recipients on the basis of certain preset rules, even within a single email. Now you can tailor and personalize content within one email campaign, saving hours of labor. This leads to better engagement and more audience drive.
- Geofenced Mobile Messages
With Geofenced Mobile Messages feature, you will get enabled to communicate with your customers and subscribers through their mobile devices, at any time. A part of the Mobile Studio, it simplifies the process of sending targeted messages as per the stored town or country. A most common use case for this feature includes marketing done by a retail store.
- Interactive Email Forms
Every good marketer knows that the lesser the steps a user needs to take, the higher the chances of conversion are. The Interactive Email Forms feature by Marketing Cloud facilitates in including forms within an email, which can easily be submitted by the recipient without leading their inbox.
It is highly utilized for one-click sales inquiries, prospect interests, and immediate reviews.
Wrap-Up
Go through these 8 must-have Salesforce Marketing Cloud features, which you will learn to leverage in the best way possible by enrolling in a good Salesforce Marketing Cloud course. Start your journey today in this expanding field and expand your chances of success.
Watch the video to learn more- https://www.youtube.com/watch?v=U2JUHpltgvo
