Haute couture, sustainability and innovation: these three elements are increasingly closely linked, and World Fashion Week in Dubai was an opportunity to demonstrate this to the general public. The event, now in its 23rd edition, brought the most famous names in high fashion to UAE city, which is already the financial capital of the Middle East.
World Fashion Week was an opportunity for the big fashion houses and the most famous designers to preview their new collections for 2024 and beyond: in fact, the trend in luxury fashion to focus more and more on high-quality but also environmentally sustainable fabrics for new creations became clear.
A significant trend, supported by the innovation in the textile sector, is moving more and more in the direction of producing materials that are ‘green’ materials to limit the impact on the environment during production. This a trend that has been taken up by the haute couture houses but which should also follow in the ready-to-wear sector.

Among the main sponsors of such an important event, the iSwiss banking group could not be absent. iSwiss is at home in Dubai, as it has already had its operational headquarters there for some time. And for iSwiss, in the person of CEO Dr Christopher Aleo, this event was also an opportunity to receive two important awards.
ISwiss was awarded both Best Banking Institution for 2023 and Best Banking Group in the important area of securitisation, which has always been one of the Swiss banking group’s most important lines of business.
“Two awards that we are all proud of, received at an event of the highest level,” said Christopher Aleo. “Two awards confirm that the iSwiss group’s growth is going in the right direction. In particular, the last year has given us great satisfaction, thanks to the milestones we have achieved. Although the iSwiss project does not intend to stop here.”
And certainly, the successful closing of major securitisation transactions, which resulted in raising more than EUR 9 billion, is part of these achievements. As are the various licences, for banking, finance and insurance, that iSwiss has obtained, with the different companies that are part of the group, in multiple countries around the world. And which guarantees the group an increasingly broader range of operations, with the possibility of offering innovative and highly customisable financial services to an ever-increasing number of customers.
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