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Events of all types are a great way to generate revenue for businesses and charities, especially if the event uses the latest technology available for payments. All aspects of daily life and the corporate world have been transformed by modern technology. By introducing simple and effective payment systems during events, your business can reap many benefits, including an immediate increase in revenue.
When you’re working at an event, exhibition or show, besides showcasing your product or service, engaging with customers, and making sure your stall stands out from the competition. you don’t have time to worry about your card machine.
In this post, we will cover essential information about accepting card payments at an event and how it can benefit your business.
Benefits of accepting card payments at an event
Card readers are a great, affordable and user-friendly resource for an event business. The number of people using cashless payment methods such as Google Pay, Apple Pay (via phone or watch), debit and credit cards has increased by 30 per cent to 17 billion in 2022 according to UK Finance. Today, not being able to pay with cash is considered a disadvantage. Also, cashless payment is more valuable and desirable for a business.
One of the main benefits of card payments at events is increased security. It eliminates on-site risks such as theft, damage, or accidental loss of cash collections. It also eliminates factors such as trips to the bank to make deposits, giving you more time to focus on business.
How to choose the right card machine for an event?
To get the most out of your card machine selection for your event business, there are a few factors you should consider. First, please remember that how devices work depends on the environment. For example, where you might be at an outdoor event, warehouse, convention centre or in-store.
The two main factors to consider for card machines are often power (to charge the unit) and signal (to allow the card machine to complete the transaction). Another important consideration is how often you plan to use the card machine for business. Also, worth considering is how much the card reader costs and how much value it offers with services provided. At UTP we provide a range of devices that suit every event from connectivity to durability. Key services like Faster Processing and UTP Shield provide event managers with peace of mind as they payment happens fast and is secure. Both of these services are free to customers.
Which card terminals are best for an event/exhibition?
You need a card machine that is reliable, wireless, fast, efficient, and flexible. Fortunately, UTP, one of the UK’s largest financial institutions, has got 3 of the best credit card machines to use at your event.
Ingenico Countertop (Desk3500)
Our customers love Ingenico card payment machines as they enable 50% of card transactions across the UK. The UTP Ingenico Countertop Card Payment Machine is fast, reliable, and easy to use. This machine is perfect for any type of business or event, large or small, that wants to take credit and debit card payments from a stationary point of sale.
This machine is packed with supersized features that make it stand out from the rest. These include:
- Lightweight device
- Fast loading receipt printer
- Simple to use
- Safer payments
- Faster processing speeds
Ingenico Portable and Mobile (Move3500, Move5000)
This card machine increases network availability, and you never have to worry about a weak signal again. The UTP Ingenico Portable Card Machine is the ideal way to accept card payments on your premises with a range of up to 100 meters from a Bluetooth base unit or Wi-Fi router (depending on model).
This pocket-sized wireless card machine is ideal for pay-at-table environments. And a UTP mobile credit card machine comes with a roaming SIM card, meaning the device will automatically search for a strong mobile phone signal anywhere in the UK.
The full list of features includes:
- Ease of introduction
- Alternative payment methods
- Tough security
- Easy to use
- Long battery life
UTP Pro/Pro-lite (PAX A920)
If you are looking for a card payment machine that will last as long as you do at a trade event, exhibition or show then look no further. Our UTP Pro and Pro-lite are both PAX A920, with the only difference being the software packages. The device integrates cutting-edge card payment technology with great apps that make getting paid easier. This device also has multiple connectivity options including GPRS, 4G and Wi-Fi. All standard transaction types including sales, cashback and refunds can be configured and all major credit and debit cards such as Visa, MasterCard and American Express can be processed.
Features include:
- 5″ HD capacitive touch screen
- Powered by Android 7.1
- Tough security
- Dual cameras
- Super long-life battery
- Stay connected with 4G, Wi-Fi and GPRS
Contact the team at UTP if you need help finding more card payment solutions suitable for your next event. We can discuss bespoke packages that provide you with all the knowledge and direction you need to make the best possible choice to help you navigate the world of payments.
