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When you start out as a new band or artist, stadium gigs and world tours can seem to be a world away. Even medium-sized venues may seem like a long way off when you begin your journey, so playing small, alternative venues is a great place to begin. To get your name out and about, you need to think globally but start locally. Below, we give three alternative venues you may wish to consider.
Bingo Halls
Bingo is undergoing a resurgence in popularity. This has been partly fuelled by the competition for the best bingo app and the ability to play on a mobile device. As these games offer a different way to learn the game along with convenience and low-cost entertainment, a new wave of bingo players has taken to the pastime. In turn, this has bolstered bingo halls which are now hip and happening places to be.
Many bingo halls, particularly in the United Kingdom, have started to branch out. You can find themed nights, discos and even live bands in them. Search online for your local halls and see what events they have. You may find live band nights are available or you may even fit into one of their themes if you are a covers artist.
Breweries
Another industry that is currently in a renaissance is the craft brewing scene. Local and independent manufacturers now use their brewery as more than just a place to create a product. Many offer food to complement it, turning the brewery into a place to meet, hang out and socialise.
With that comes live entertainment and any brewery that runs as a bar or restaurant will undoubtedly put on gigs. Check the local area to see where you can find them. While this does suit the more indie, rock and singer-songwriter crowd than urban artists, the people who frequent them are often receptive to live acts and can be a great audience.
Record Stores
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Record stores are a great place to build an audience as they are inhabited by people who love music. These shops are frequented by those who are willing to increase their spending on physical music formats. Therefore, they have a dedicated audience, unlike the passive listeners that you may find on Spotify or other streaming services.
They are also great for finding niche audiences. There are record shops dedicated to rock and pop, but also ones that have specific item niches like dance music and hip hop. Therefore, you can build your brand by finding the right place and forging a partnership.
By combining these live events with a strong online presence and a steady stream of content, you should soon begin to build a local following. This should then spread outwards and before long, the stadiums will be within your grasp.
