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Over the years, product packaging has played a crucial role in a company’s success. While brands like Coca-Cola and Kellogg’s have utilised packaging as a marketing tool, several pharmaceutical companies have used innovative packaging to their advantage. However, minimalist packaging is gaining momentum with the growing focus on sustainability.
Minimalism is more than cutting down on complex packaging designs or limiting the use of colours. It primarily allows the product to shine and speak for itself instead of relying on decoration for better sales. Also, sustainability is at the heart of minimalist packaging initiatives taken by companies.
Materials Used for Minimalist Packaging
Most companies use paper for minimalist packaging instead of moulded plastic. Companies also use biodegradable bubble wrap options instead of plastic to protect delicate and fragile products. Paper is not just more economical but also more sustainable than conventional packaging materials.
Companies generally use two different kinds of paper materials that can be used to produce high-quality, eco-friendly packaging.
- Solid Bleached Sulphate (SBS)
When you bleach virgin wood pulp, you get an SBS paperboard. This packaging material usually contains a coating of minerals or synthetic pigments. This is an excellent option for companies that want to custom print the product packaging since it is white inside and out. Also, it is acid-free, odourless, and tasteless, making it an excellent choice for packaging cosmetics, medicines, frozen food, and supplements.
- Kraft
You need 100% virgin fibre paper and put it through the kraft process to produce kraft paper. This material is typically used in packaging food and beverage products and other consumer goods. It is renewable, recyclable, biodegradable, and compostable. It is resilient and suitable for high-quality prints.
Printing Used for Minimalist Packaging
Minimalist packaging generally has minimal prints. Companies with minimal packaging typically avoid overwhelming packaging aesthetics, allowing customers to focus more on the product. Moreover, customers are more likely to reuse and recycle packages with little to no printed design.
While most packaging companies use digital printing for convenience, some players in the packaging industry are switching to water-based inks that are more eco-friendly. This type of ink dries faster and saves the manufacturer significant time.
Popular Minimalist Packaging Styles
The idea behind minimalist packaging is to reduce the consumption of raw materials and minimise waste. At the same time, the packaging needs to be durable and functional. Companies involved with minimalist packaging initiatives try to keep the packaging dimensions minimal while keeping the products adequately protected. Some of the most popular minimalist packaging styles include the following:
- Mailer Boxes
When shipping products quite far away, it becomes necessary to use a durable packaging option. The mailer boxes can fulfil such requirements and do not need additional packaging. They can also cover products of different sizes. This minimalist packaging option allows companies to save significantly on raw materials.
- Tuck-end Boxes
For standard, cost-effective packaging options, you can consider tuck-end boxes. They are ideal for products that require a large window with a front display panel. This produces minimal waste during production.
- Pillow Boxes
For gifting purposes, pillow boxes are the ideal choice for many. The small and compact packaging requires minimal materials and is extremely good at keeping the products inside safe and intact. It offers a remarkable first impression without using unnecessary materials.
Conclusion
The packaging industry is rapidly changing, and sustainability is one of the major factors driving this change. We can already see the increasing use of minimalist packaging by e-commerce businesses. While such packaging options help save these businesses a significant amount of money, they also reduce the amount of packaging waste.
There is no denying that there is a certain level of elegance to minimalist packaging. And since it promotes sustainability, governments in various countries encourage brands to use such packaging options. Switching to minimalist product packaging may be a great idea if you run a business.
