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Ashnikko unveils the official video for her latest single “Cheerleader,” off her highly-anticipated debut album WEEDKILLER, out August 25th.
Directed by Joanna Nordahl, the music video melds elements of folklore and surrealism, drawing inspiration from the cinematic atmospheres of Midsommar and the fierce energy of Bring It On. Ashnikko takes on the role as ringleader of a cheerleading cult as they perform competitive ritualistic dance routines with a forced smile. As the video comes to an end, we see the consequences her character faces for refusing to conform to societal pressures. Watch it HERE.
“Cheerleader” is a siren song about modern beauty standards, undercutting imagery of a poised, pom-pom waving poster-girl with blades, blood stains and broken faces. Like a funhouse mirror it warps the infamous cheer from the opening scene of the early 2000’s movie Bring It On into a critique of our cultural obsession with perfection.
Ashnikko states, “if youth and beauty are the currency, I will pay it in full until I am a withered husk decomposing on the moss and going back to mother earth. The beast looms in my periphery, constantly gazing and assessing as perform for him, hoping I am good enough!!!!!!!”
