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Do you run a business with an online presence, such as a website or website? If you work hard, and with a bit of luck, you can reach the levels of success that working for wages or salary can never offer. Yet there is so much to manage with an online business. For instance, if you’re selling goods, you need inventory management systems, a warehouse or storage facility to store your goods, and you might also need to employ people to ship out your products. This is in addition to marketing, website maintenance and balancing the books. It’s a lot to manage, so not everyone gets into business for themselves. Some outsource these elements, like engaging a digital marketing service to look after their marketing.
And one thing that can hamstring your business is a low rank on an organic Google search. For instance, if you sell pet supplies, and your website doesn’t turn up on page one when someone searches for pet supplies, you’re at a severe disadvantage. This helpful article will detail what website issues can stop you from ranking well on Google. Read on to discover more.
A Slow Loading Site
One thing that can make your ranking drop on Google is you have a slow-loading website. Google tracks engagement rates, such as bounce rates, when people navigate away from your website after clicking on it. If your site loads slower than a few seconds, people will press that back button, and you’ll lose traffic. Google notices this and will downrank you accordingly. If this is the case, contact the developer or agency that made your website and get them to rectify the issue, or take your business elsewhere to a company that can give you a sleek, fast-loading website.
Your Web Content Doesn’t Have the Right Keywords
When people search for a product or service, they input keywords into their Google bar. For instance, “pet supplies in Melbourne” or “emergency plumber near me”. Google will display sites with a specific keyword density on their pages. But there is a balance to strike here. Google will actively downrank websites that have too many keywords too frequently, which is known as spam. Instead, it would help if you had the right balance of keywords and informative content that describes your product or service offering. A digital marketing agency can assist you with this, as can a qualified and experienced SEO content writer.
You Don’t Have a Blog
Google will rank websites based on their authority in their chosen field. For instance, if your business is an electrical contractor, Google will expect you to have a blog that shares authoritative information on household electrical issues. This establishes your brand as an authority on this type of information, which can help boost your rankings on Google. Without an informative, well-written blog section, you may rank poorly. Again, a specialist SEO writer can assist with this, or an excellent digital marketing firm can outsource to freelance writers.
Your Website has Poor Navigation and User Experience
Google ranks websites according to how easy they are to navigate and on excellent user experience. If your website is poorly designed and difficult to navigate, it will have a high bounce rate. Again, bounce rates are used to rank websites, and those with higher bounce rates will rank lower. If this is the case, it is worth investing time and money into improving your website’s user experience and navigation, which will result in a higher Google rank.
Your Industry is Hyper Competitive and You Don’t Stand Out
If you’re in a crowded market for your product or service offering, you may rank lower than other companies with a bigger budget for SEO and digital marketing unless your website truly stands out.. For instance, the sports and exercise supplements industry is hyper-saturated, and if you’re selling these products, you may have a tough time getting a good ranking. If this is the case, focus on building your brand’s authority through your blog, or see if you can offer discounts, free shipping, or other incentives to build a customer base and help you rank well.
You Don’t Have Any Backlinks
This is a bonus tip, as it’s not quite to do with your website, but it can influence your ranking on Google. Backlinks are when other websites link to your website. Google will rank you positively if authoritative websites are linking to your products or services. You can build up a network of backlinks through outreach content, where ghost-written blog articles are posted to the other websites’ blogs, with a link to your product or service included in the link. The more of these links you have, the better you will rank. Again, this is something a specialised digital marketing agency can assist with.
A Google Search Summary
This helpful article has shared what website issues can stop you from ranking on Google. Cross-reference your website against this list of issues, and rectify any problems, and you could see your ranking drastically improve.
