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With the increasing trend of AI chatbots, Google is also getting ready to use the might of AI in their advertisements. Google has been planning long back to improve its ads algorithm using generative AI.
As we know Advertising is a business that has a greater scope of scaling in terms of reaching the targeted customers and converting them into potential buyers. Using tools such as ChatGPT, Google is also looking to generate more revenue using its in-house AI on their multiple platforms.
Google AI ads
Google has some sort of dominance in online search engines. It shares 90% approx of the market share in comparison to its competitors such as Bing, Yahoo, Duckduckgo, etc. For the past few weeks, Google has been promoting their generative AI tools that can simplify your search results and makes it easier to get precise search results. Additionally, it helps them to make several utility work such as removing unwanted objects from an image, creating school projects, setting an itinerary, etc. Similarly, Google is aiming to augment its revenue by including AI for generating ads.
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Newly developed generative AI will aid the clients to create unique texts for advertising on the go and it will help to pop up when any related topic is being searched. In other words, whenever a user will search for products or services it will use text and images to create more precise results and cater the desired products or services instantly. It will not only be convenient development for the users but also for the clients, who want to reach their customers. On the other side, Google will charge more for giving a larger number of customers to their clients for advertisements. And consequently ending up earning more using the innovation of generative AI.
More features coming in
Initially, Google has been offering its revolutionary features to advertisers without any cost, as they want more clients to rope in which helps them to create accurate AI generated text and images.
Google is offering some innovative features for the advertisers for free, but they could increase its revenue if AI-generated text and images encourage businesses to place more ads, or can draw more clicks from consumers. Google has a advantage in terms of market share having majority of market share. This inclucates the first in the industry combination of generative AI into the real world projects.
AS per the Jeyy Dischler, the head of Google ads “We’re able to deliver more relevant, beautiful ads to users, offer more creative freedom for advertisers, and deliver better performance,”.
Features such as Text prompts are used in the product studio to create appealing products, images & videos rapidly. Therefore it can be used for successful product campaigns. Some other features are also added such as creating high-quality images from low-quality photos, creating demo videos of products, creating visually appealing ads using text and images, etc.
Another new feature is to convert and adapt the text of language search ads, it is totally dependent on the user’s language what they feed in the search box or on Google search. In other words, now Google will also search results directly from the company search box so the public can directly jump to conclusions without opening the source website. For example, if you search for having name “hair care for dry hair”, it will evoke and it will show results having the topic improved with “Smooth your dry chair”. Therefore it will improve the search results automatically.
One of the coolest features is using Google Lens to augment sales. In this feature, if a user will search for the product using the image, it can redirect to the official websites as well as other e–commerce websites to buy the product directly. While this feature will be aided by more advertisement and marketing pushing effective results for the users.
Bottom line
Google is engaging with other third-party sellers such as Shopify to cater their services on Google as well as the Youtube app. It will use the Google productive studio features to simplfy and connect merchandise with its potential customers. This will even help small local businesses to use modern Google AI to boost their business using this platform.
It is estimated that by 2024 Google will roll out its AI ads features full-fledged across its all platforms.
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