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Microsoft relayed to the public its intention to reach many gamers globally. Achieving this objective demanded a change in its business model and strategy. The use of consoles alone has greatly limited the expansion of its market since not all gamers can manage to purchase the console. As a result, Microsoft is eyeing to leverage cloud gaming as the ideal strategy for luring many gamers.
The Position of Microsoft About Cloud Gaming
Even as Microsoft is trying to make its Xbox-ABK (Activision-Blizzard-King) deal sail through, the company executives have made it clear that they won’t abandon its cloud gaming plan. ABK is a mega-publisher of popular games such as Candy Crush and World of Craft. If the deal goes through, Microsoft will eventually become the third-largest gaming company in the world, just behind Tencent and its fierce rival, Sony.
Some of the major reasons as to why Microsoft will keep pursuing its cloud gaming mission can be seen below.
Access to Games
Cloud technology makes it easy for many gamers to access their favorite Xbox games, regardless of location. This is possible because the cloud eliminates the need of having an Xbox console in order to play the games. Furthermore, through the cloud, gamers can play Xbox games without configuring apps or downloading them on their mobile devices.
Similarly, many other companies are employing cloud technology to provide their clients access to games wherever they are. For instance, most online casinos operate in the cloud to enhance their accessibility. You can learn about such online casinos through trusted sites like CasinoAUS, which also ranks the top-rated online casinos with the best online pokies in Australia for real money. If you are in Australia, the CasinoAUS’s site will also show you the most popular types of online pokies available and how to play them from some of the most reliable online casinos that have the best online pokies for real money variants.
Wider Audience of Gamers
The ultimate goal of using cloud gaming is for Microsoft and Xbox to reach a wider audience. The use of the console limits many gamers from exploring engaging Xbox games since it locks out many gamers who can’t afford to buy the gaming console. Cloud gaming is solving this problem by allowing gamers to play their favorite Xbox games through their smartphones, tablets, laptops, and other mobile devices. As a result, more players will be exposed to Xbox games and will end up being lured into the Microsoft gaming world.
Multiple Games
When targeting a larger audience, providing a wide variety of games is necessary. Luckily, the cloud doesn’t limit the number of games offered to gamers. Since most players have different tastes and preferences when it comes to selecting games, offering multiple video games enhances the company’s ability to satisfy the needs of its vast audience. By utilizing the cloud to achieve this objective, Microsoft will have managed to prevent its dedicated gamers from seeking thrilling gaming experiences from its competitors.
Device Compatibility
The cloud also solves the device compatibility issue because with it, low-end gadgets cannot limit gamers from playing high-end video games. Previously, the specs of a gamer’s device, such as its processing power, graphic capacity, and memory requirements, determined whether they would be able to play a certain game. Fortunately, cloud gaming has made these needs obsolete. The cloud technology handles most of the game processing in the cloud, thereby enabling gamers to play high-end games on even low-end devices.
Final Thoughts
Microsoft and Xbox have for years strived to venture into cloud gaming in order to reach many players. Although they have encountered several setbacks, they cannot abandon this ambition due to the various benefits of cloud gaming. Therefore, Microsoft has promised to utilize every possible avenue to realize this goal.
