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Soul App, a leading social networking platform, has consistently conducted in-depth studies on the preferences and trends of Gen Z. Its studies aimed to decode the mindset of this young and influential demographic, particularly when it comes to connections and relationships.
Specifically, Soul App[SF1] has founded an enterprise think tank, the Just So Soul Institute, to investigate the preferences and characteristics of Gen Z through extensive studies of Soul App users. The goal of this research is to create a comprehensive understanding of this diverse generation and to aid in the expansion of the social metaverse. The creation of this institute enables Soul App to better cater to the needs of young individuals and gain valuable insights into the new social trends brought about by Gen Z.
A recent study conducted by Soul App reveals that more than 80% of Gen Z desires to get married.
This study shows that young Chinese view marriage in nontraditional, eager, and realistic ways. They pursue diverse, fun, and unconventional marriages, and use social apps and offline events such as traditional blind dates to find true love. Gen Z aspire to marry for personal growth, not just to appease cultural values or carry on the family line. They want marriage to celebrate milestones in their life journeys, and it reflects their values and shared life goals with their partner. They are not used to dragging their feet and want to get married before the age of 30, with a timescale between one month and three years. They are also realistic about marriage and are concerned about the delicate balance between personal and family life. They experience enormous pressure as parents and want to pursue shared values and non-material life goals with their future partners. To find meaningful emotional connections, young people use social platforms like Soul App to connect with their peers based on common pursuits without worries about looks or external factors.
Investigating into young gens, Soul App caters to their needs and trends.
The Just So Soul Institute has already released several research reports, including The Consumption Behavior Report of Gen Z, A Guide to the Health Attitude of Post-90s, and Social Report of Gen Z. These reports provide valuable insight for both the public and commercial brands to better understand Gen Z. The Consumption Behavior Report reveals that Gen Z is becoming more rational and paying more attention to family and friends, with at least one consumer in ten ordering health services for their parents and buying things for their children during the 11.11 Shopping Festival. The Health Attitude guide highlights the concern Gen Z has for their health and sleep status, with staying up all night being seen as more likely to cause health problems than smoking or drinking. Meanwhile, when it comes to forming social connections, Gen Z prioritizes shared hobbies and interests over physical appearances.
As a result, Soul App designs an avatar-based social mode that allows users to connect and interact with others in a fun and engaging way. The platform encourages users to express themselves freely and share their interests and passions with like-minded individuals. In a friendly and warm community, users are pleased to establish friendship and share useful information, such as educational content, health and wellness tips, and career guidance, to support other young people in their personal and professional growth, which then forms a wonderful ecosystem, a social metaverse and attracts more users. With a deep understanding of Gen Z, Soul App gradually becomes a popular option in younger groups.
In the future, Soul App will continue explore and establish a better social metaverse for Gen Z.
According to Soul App, the Just So Soul Institute has a unique mission. Its goal is to empower the platform to stay ahead of social and cultural changes, increase the visibility of Gen Z in all aspects of society, and provide up-to-date and professional research results for the public. Its ultimate aim is to become an authoritative platform for observing youth culture. To accomplish this, the Just So Soul Institute will keep learning from experts and scholars to gain a deeper understanding of Gen Z’s consumption behavior.
Currently, Soul App boasts a massive user base of Gen Z, providing valuable insights into this generation’s preferences and behaviors in relationships and modern social connections. It has become a thriving hub for social networking and an ideal platform for young people to connect with others who share similar interests and hobbies. Building on these successes, Soul App is committed to creating a better social metaverse for Gen Z, exploring new ways to broaden and deepen their social experiences. With its finger on the pulse of this dynamic generation, Soul App is poised to lead the way in shaping the future of social networking.
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