Los Angeles alt-pop artist BRE is back with a bold music video for her single, “IDNTBR.” The song, released at the end of 2022, is a powerful pop-rock track that exudes boldness and the willingness to take a step back and examine the problem. The music video, directed by BRE and edited by Chalisa Singh, shows contrasting performance shots of BRE in black & white and in full color.
Co-produced by BRE and Pascal Pahl, mastered by Grammy nominee Dale Becker (Khalid, Doja Cat, Justin Bieber), and engineered by Paul Redel (Gayle, ZZ Ward), the single is an uproar of confidence, as well as compassion. Focusing on the song’s relationship aspect, BRE explains, “‘IDNTBR’ (or I Don’t Need to Be Right) is a song about valuing your relationships more than your need to win an argument. Something I’ve learned over the years is that no matter how good it feels in the moment to win a fight or say ‘I told you so!’, the lasting damage it does to your relationship doesn’t make it worth it. This song is about picking your battles and remembering what’s most important when in a disagreement – fighting the problem and not each other,” BRE states.
“IDNTBR” is available to watch on VEVO. Be sure to keep up with BRE by following her Instagram @bremusicpage or by visiting her website BREmusicpage.com.