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As we move into a new year, it’s interesting to think about how our drinking habits have changed and the new trends that are emerging.
From plant-based drinks to biodegradable straws, these trends are sure to change the landscape of the beverage industry!
5 Trends That Will Define How We Drink in 2023
1. A Rise in Health-Conscious Drinking
There is an increasing trend in health-conscious drinking that is expected to continue as we move into 2023. People are becoming more aware of the detrimental effects of overindulging in alcohol and seeking out healthier, mindful options when it comes to their drinking habits.
Alcohol producers have begun tapping into this trend by creating low-alcohol and non-alcoholic alternatives, as well as reduced-calorie drinks. The trend towards health-conscious drinking can also be seen in the rise of cocktails made with natural ingredients like herbs and spices.
Many people are turning away from sugary mixers and syrups when creating their cocktails, instead opting for lighter ingredients that provide more flavour without all the added calories.
The growing trend of health-conscious drinking can also be seen in the increased interest in sparkling and fermented beverages, such as kombucha and hard seltzers. These drinks offer an enjoyable alternative to traditional beer and wine without all the added sugar and calories. It’s clear that health-conscious drinking is here to stay and will continue to play a major role in how we drink in 2023.
2. Technology-Enhanced Experiences
Technology-enhanced experiences have already begun to reshape our drinking habits in many ways. By 2023, this trend will become even more prevalent and define how we drink in the future.
Consumers are looking for a more personalised experience regarding their drinks, and technology is making this possible. From custom cocktails with 3D printers to augmented reality bar experiences, technology is taking the drinking experience to a whole new level. Cocktails are becoming more customised.
3D printers allow bartenders to create unique and intricate designs on top of drinks or even in glasses. Consumers can also choose from various flavours and ingredients, making their drinks one-of-a-kind.
3. Delivery-Driven Drinking
As the delivery-driven drinking trend continues to grow, many people in 2023 will find themselves opting for doorstep drinks over going out.
Doorstep drinks offer individuals the convenience of having craft beers and high-end liquors delivered directly to their doorstep without going anywhere. This is especially attractive for those who are living in cities with busy lifestyles and need more time to make it out to bars and restaurants.
With the delivery-driven drinking trend, people in 2023 can choose from an array of craft beers and liquors with just a few clicks. This makes it easier for them to find their favourite drinks without having to leave the comfort of their home.
Furthermore, many companies are now offering subscription services to those who want to get the freshest beer or spirits delivered. This means that people can enjoy rotating selections of craft beers and liquors without having to leave their houses.
4. Increased Focus on Natural Ingredients
In 2023 consumers have become more aware of their health and strive to make informed, sustainable choices. This increased focus on natural ingredients has resulted in a shift in global drinking habits, with drinks made from plant-based ingredients becoming increasingly popular.
Beverages such as kombucha, turmeric lattes and matcha teas are now commonplace on menus worldwide and are becoming more widely available in supermarkets. Consumers are also using fresh ingredients at home to make their healthy drinks, such as smoothies, juices and herbal teas.
This trend towards natural ingredients has also been reflected in the craft beer market, which is seeing a rise in the popularity of locally produced beers that focus on using natural ingredients.
5. Craft Beer Boom
The craft beer boom trend of the last decade has been steadily increasing in popularity, and by 2023 it is estimated that over a quarter of all beer consumed will be craft. The trend towards craft beer has seen a significant rise in both small independent breweries as well as larger industry players entering the market.
Small independent breweries can take advantage of the growing demand for craft beer and create unique flavours, styles and production methods.
The larger industry players are also taking advantage of the trend by creating more mainstream offerings that appeal to a wider audience. This trend has been embraced by consumers across the country looking for an alternative to traditional mass-produced lagers.
Craft beer is typically made using traditional brewing methods but with unique ingredients and hopping techniques that create memorable flavours. This combination of traditional brewing methods, new flavours and styles has made craft beer popular among many consumers.
The trend towards craft beers is here to stay, as more people are discovering the unique flavour profiles that craft beer has to offer.
Beverage Trends for 2023
As we move into 2023, we must be aware of the shifts in our drinking habits. By understanding these trends, we can better prepare ourselves for what’s to come and make informed choices about how we drink.
