If you’re like most business owners, digital marketing is a big part of your strategy. You might not have time to manage all the moving parts yourself, or you might need some help to get started.
If that’s the case, this guide will help you understand the different types of digital marketing channels out there so you can figure out which ones are right for your business and how best to optimize them.
As per Oberlo, the percentage of mobile traffic surged in the last decade. With more than 60% of all global web traffic coming through mobile devices, your website must be optimized for mobile.
Mobile-friendly websites are much easier to navigate and load faster. They also take up less space on the user’s device, which means they can surf the web longer without getting tired of scrolling through a bunch of text or having to zoom in on images with their fingers.
You’ll need to ensure your site has a responsive design that adjusts automatically based on what kind of device is accessing it, whether that’s a desktop computer, tablet, or smartphone. This will ensure that all users will have an optimal experience regardless of what type of device they’re using at any given time.
Video schema is a type of markup that helps Google understand what your video is about. It makes it easier for people to find your videos and helps you rank higher in search results. This means that when someone searches for a topic you’ve covered in a video, they’ll be more likely to find yours.
In addition to helping with search engine optimization (SEO), Video Schema increases your chances of being found by people who are searching for videos on YouTube. And even if they’re not specifically looking for one of yours, YouTube will give them recommendations based on the content of your video’s metadata.
Search engine optimization (SEO) is one of the biggest and most effective ways to drive organic traffic to your website. According to Search Engine Journal, 44% of businesses in the US have an SEO strategy in place, and 34% made it a priority in 2022.
The good news? You don’t have to be a digital marketing expert or an experienced developer for it to work for you.
The bad news? While SEO is a long-term strategy, there are some upfront costs involved before it starts generating results, and those costs can add up quickly.
The best way around this issue is by partnering with an experienced tech agency that understands how all aspects of digital marketing work together. They can help maximize the ROI of your investment by delivering high-quality content that appeals directly to your target audience.
Leads are the bread and butter of your digital marketing strategy. They’re people who have shown interest in what you’re selling by clicking on a link or completing a form. This means they may be closer to buying than someone who isn’t yet even aware of your brand.
You should capture leads across all channels. Your website, social media accounts, and email newsletter are great places to start. But don’t forget about other marketing assets like blog posts that include calls-to-action for readers to sign up for more information about what you offer.
According to Neal Schaffer, a whopping 93% of marketers use social media worldwide.
Social media is a great way to build your brand, drive traffic to your website, and engage with customers. It can also increase brand awareness by sharing content, offering new products and services, or providing helpful tips.
If you’re not using social media in your digital marketing strategy yet, it’s time to start.
Pay-per-click advertising is one of the quickest and most effective ways to improve your digital marketing performance. In this type of campaign, you pay a fee each time someone clicks on an ad that shows up in search results or on social media.
You can set up your PPC campaign in a few minutes by creating an account with Google AdWords or Facebook Ads. Once it’s set up, you can analyze its performance and optimize it for better results over time.
Content marketing is the best way to get your website noticed online. Content marketing uses blogs, videos, and podcasts to attract and retain customers by creating valuable experiences for them. Your content should be of high quality and relevant to your topic so that you can build trust with your audience.
Content marketing is also effective in generating leads as it allows you to capture contact information from visitors who are interested in what you have to offer. The more people that visit your site and like what they see there, the better it will rank on search engines such as Google or Bing. This increases traffic even further.
Using analytics tools is a great way to measure the performance of your digital marketing campaigns. These tools will reveal trends and help identify opportunities, helping you create a plan of action based on insights from your data.
To start using these analytics tools, first, try out some free ones like Google Analytics or Crazy Egg. If you need more advanced features and customizable options, then consider investing in a premium option such as HubSpot’s Marketing Hub or Optimizely.
While it’s true that digital marketing is a complicated and ever-evolving field, the truth is that you don’t need to be a super tech pro or an expert in the science of conversion rates to see results. All you have to do is use these eight easy ideas regularly, and your business will grow.