In recent years, there has been a reconceptualization of traditional design methods in the digital design industry. This shift in methodology has led to new ways of creating designs, which have the potential to change the way we interact with the world around us.
Digital design on mobile interfaces is just one way brands are aiming to amplify their authenticity and visibility. With smartphones and touchscreen devices becoming more prevalent than ever before, businesses and organizations are ensuring that their brand presence is fully well-known through responsive design and usability. This allows for a broader range of platforms on which to display the work, which in turn gives rise to a more diverse range of ideas and approaches to design.
VERSIONS is one such digital design agency that has been highlighting authentic designs that connect with users of today and with companies across interfaces including desktop and mobile.
The Chicago-based digital design agency ArtVersion and their UI/UX-focused agency, VERSIONS have been working with some of the biggest brands and non-governmental organizations in the world and they have created designs that have connected with users on a personal level, giving the feel of authenticity and creativity.
The VERSIONS team of experienced designers, developers, and strategists has pushed the boundaries of what is possible with UI/UX design, delivering a unique and intuitive user experience that is sure to delight any user. VERSIONS’ focus on quality ensures that each piece of work is executed with precision, and results in a final product that feels natural and personal to its audience. As a sub-brand to ArtVersion, VERSIONS was created as a pedagogy in the digital design industry. At its core, VERSIONS offers details insights on UI/UX design best practices, how to apply them to modern digital interfaces, considerations when designing, and so much more.
The agency has also been able to fathom its work always one step further by enforcing a presence through leading-edge designs for its clients. Featuring a human-centered design approach and focus on personalization, VERSIONS is a go-to choice for brands looking to connect with their users.
The design agency has well-documented the importance of authenticity throughout its inception. According to VERSIONS “Authenticity is the key to success” in any business and that leads to user trust. The team believes that when a brand is portrayed as authentically as possible to its core mission and values, it organically leads to growth and user memorability. Modernly, the new generational shift of users expects brands to be authentic, not only to what their mission is but to how they interact with their audiences. Thus, VERSIONS advises brands to prioritize that perspective when their team collaborates with clients.
Their work has been praised by the design community around the world and awarded as one of the top design agencies and forerunners that helped to define how design should be approached and practiced in the industry. Every digital product they produce is designed to be as true to the client as possible, whether it’s a website, graphics, branding, or mobile application interface.