When you open the Google play store or the Apple app store, you see a list of apps that pop up first that look best, their names sound best, and are also rated the best.
Do you also dream of having your app win a place in the top list of the play store apps?
Does it worry you about the heavy cost that it will invite and the long periods that it might take to reach the top ranks?
Fret not, a perfect Mobile App Marketing Companies India can give you the best service that will suit the needs of your app that will make your app one of the most popular ones.
Let us understand the basics first. ASO or App store optimization is an important marketing strategy that every app needs to make it more popular or get the app better visibility or invite more traffic which furthermore, improves the ranking and earns the admiration of the users. In simpler words, get your app to the fingertips of the user before he/she chooses another app over yours. Therefore, just like how search engine optimization is crucial to a website, ASO is to mobile applications.
Why do you need an app store optimization agency?
It is the role of an app store optimization agency to identify the perfect keywords, enhance app titles and descriptions, improve the look of the app, boost the app’s video content and strive to provide a pleasing experience to the user. The app store optimization agency, based on research and the data collected provides the best recommendations. This furthermore triggers the best-desired action from the user which ultimately multiplies the profits of the app company.
What are key techniques used by the app store optimization agency?
Each ASO company uses a different strategy, but the most important techniques that all the ASO companies focus on are:
To optimize the copy – This refers to the visibility of the app’s icon, logo, images, videos, and screenshots, i.e. everything related to the visual effects of the app and does not pertain to any text. This factor plays a major role in providing the best user experience because when a new user finds your app appealing and can recognize your app, then they will most likely download the app.
To optimize the keywords – A user gives very little to no time in reading the text in your app. So you have to convey the best that too in a very few words that strike a chord with the user. The tip is to ensure the language in the app is in line with the target audience.
To use app store intelligence tools – These tools analyze the latest technical information like the new apps in the market, top-rated apps, and user reviews to accordingly mold your app to the challenges in the market, hence this too becomes a key app store optimization service.
To use sentiment analysis tools – This is one of the important responsibilities of an app store optimization agency to collect, study and analyze consistently the user feedback and reviews that are available on the app store and other sources. App developers are therefore kept updated about the user’s perception which is a key factor to the success of the app.
To use A/B testing tools – There is a need to be ready with different versions of the app. The A/B testing tool is an important part of the app ranking tracker that conducts real-time tests on the app’s icon, keywords, and descriptions to arrive at the best converting content that can optimize your app.
Without further delay, look for the best app store optimization agency to reap the benefits of their services. Elevate your app to the best list in the app store today.