improve ecommerce website

Top Tips To Improve Your E-Comemrce Website

When your customers are searching the internet for something, whether it is to buy a product or service or to do research on a topic, they always pay attention to the structure of the websites, even if it is a subconscious process. If the layout of a specific website is cumbersome and difficult to use, then they are less likely to have faith in the firm and whatever it is that they are trying to tell them or sell them.

48% of people feel that the design of a company’s website is the most important aspect in determining the legitimacy of the company, and 38% of people will stop engaging with a site if they find it to be unappealing. The design of your website is important, especially for companies that rely heavily on online sales.

Here are some simple tips that can help you improve your e-commerce customer experience (CE), as well as the content and design of your website.

Improve the Visual of your Products

We have seen it all, from websites with pixelated photographs to those with enormous image renderings, and even those with very few or no product photos at all. Stay apart from the other people. On your content pages, you should only select photos that are of high quality and do not take up an excessive amount of space in terms of file size.

Both the functionality of the page that houses your online store and the experience that users have while shopping there will improve as a result of this change.

Do the following:

When making full-page banners, it is very important to shrink your photos and find a good balance between their size and quality. 

Spend some time taking images of your wares; potential buyers are far more likely to make a purchase if they are able to get a good look at the item they are considering purchasing. In addition to this, do not forget to snap photographs of a high grade. The picture will make the product look more appealing to the customer the better it is overall.

Make it Easy to Search Products

Your customers will be less happy with your brand if they have a harder time finding the information they need on your website. Imagine entering a store and being met by a confusing layout and a disorganized mess as soon as you set foot inside. You would probably want to walk straight back out.  When they come across a website that is obviously not designed with the user experience at its center, visitors to that website will undoubtedly have that reaction.

Consider the following, among others:

Simplicity wins every time

The more things to navigate, the more difficult it will be to direct your clients toward the action you want them to take – your CTA or call-to-action.

Your website will be easier to navigate if it has a menu that is easy to understand and sections that are correctly named.

Include a search bar with filters that are pertinent to the results. You might take this to the next level by providing them with search results that are tailored to their specific needs (e.g. based on their previous interactions with your company)

Make sure every page, and especially your homepage, has a prominent call to action.

You might want to set up a separate e-commerce website for your business if you have a large selection of products or services or if you sell to a wide range of customers (for example, both businesses and consumers).

Make sure that the information about your product is correct.

Make sure that you only provide information that is correct, no matter why your clients and visitors came to your website in the first place. This can include the following

  • Quantities held in stock or warehouses
  • Product descriptions
  • Images, videos, and other forms of media pertaining to the product
  • Pricing

Include Customer Quotes

Customers will be more likely to trust you and do business with you if you show them feedback from real people. So, when you are making your website, you should look for ways to show what customers have to say.

Will there be an area where customers may rate products or services? Will there be a website devoted to case studies and testimonials from satisfied customers? Are you able to upload still photographs and videos?

Create dynamic Page Layouts

You can think of content blocks as building pieces that you bring together to make your web pages. Some examples of content blocks include picture sliders, text blocks, and video blocks.

By combining and rearranging the content blocks you have, you can give your customers a great experience. If you use contrast, customers will be able to tell the difference between the many pages you have to offer. In addition to this, it brings your web pages to life and casts a more favorable light on the things you offer.

Make it Easy for Customers to Convert

Make use of color to point your consumers in the direction of the pages and paths that are essential to your online store. Think about the contrast; a light call-to-action button on a light page will not be noticeable.

If a button or call-to-action (CTA) isn’t that important, you should give it a neutral colour to show that. If you want a button to result in a conversion, give it a color that is distinct from the rest of the page and draws the viewer’s attention to itself.

There is a good chance that your organization has a style guide or brand guidelines. Therefore, when you are choosing a color palette for the design of your e-commerce website, you should aim to select the colors that stand out the most from your company’s style guide.

Customer Service Options

You can make it easier for your customers to get in touch with you by streamlining other parts of your business, like the way people buy from you and how they move around your website. Include your customer service contact information on a “contact us” page on your website. But you should also think about finding out how to add live chat to a website, a chatbot, social media channels, and a section with answers to the most common questions.

If you can offer your customers a wider range of products and services, they will be happier and more satisfied with your business as a whole.

Optimize Content for a Variety of Devices

These days, people do not merely look at websites on their desktop computers or portable laptops. Research is something that a lot of people enjoy to do on their tablets. The number of people who enjoy using their phones continues to rise.

Conduct testing and optimization on your website across a number of different devices. If you provide a fantastic user experience on mobile devices but not on tablet computers, you run the risk of turning off some of your clients.

Make sure there is no Inconsistency in the Branding

The typical behavior of consumers in today’s society is to quickly navigate from one website or app to the next. An intriguing figure reveals that 85 percent of clients begin the buying process on one gadget and then switch to another to finish it. This means that you are responsible for ensuring that your brand identity and the experiences you provide across all devices and channels are consistent with one another.

For instance, if a customer is browsing your website and then navigates to your business’s Instagram account, the colors and messaging on all platforms ought to be consistent with one another. The tone that is used on your website should be comparable to the tone that is used when customers speak to your customer care team.

In addition, if you have a physical store, your clients should have the same experience there as they do when they visit your online store, and vice versa.

Request Comments and Feedback from Customers

Even though it is only natural for us to believe that we understand what our customers want and how they operate, we have to come to terms with the fact that we do not know everything. There is only one method for us to verify the assumptions we have made about our clients, and that is through the feedback provided by our customers.

We can ask questions like:

  • How do you do the product research that you do, and what kind of research do you do?
  • Why would you use a web store or customer portal, and why would not you use one?
  • Which aspects of an item are most important to you when shopping online?
Rachel Willy
Author: Rachel Willy

About Rachel Willy

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