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When thousands of new songs are released every day, it can feel intimidating to plan your release or hope to find success as a new artist. Writing an album – that’s the easy part for an artist. The business side of things can feel much more complicated.
Don’t be intimidated. Social media and streaming services like Spotify make it easier than ever for new fans to discover your music! Digital music distribution tools can help you get your music on streaming platforms and get paid when your songs get played.
These ten strategies can help you make the most of your next single, ep, or album release.
- Get On Socials
Work on building your social pages up from the beginning. You can build a following and engage your followers during the creative process of writing your album. Post authentic content true to you as a person and artist. Utilize various platforms like
- TikTok
- YouTube
- Twitch
To build an audience who is excited to engage with your music.
Gather research to create a social media strategy. Look to like-minded artists or bands for inspiration. What sorts of short videos and photos are they posting? Which of their posts get the most engagement? What hashtags are they using?
As your following grows, you can use analytic tools in-app to see which posts perform best and make it easier to decide when and what to post. Third-party tools, like Social Blade, can help you integrate your analytics across multiple social channels and better track your growth and interactions as you grow.
Make sure to include a quick bio and a Smartlink to make it easy for anyone who discovers you to see what you’re about and easily access your album info.
- Set Up Digital Music Distribution
Digital music distribution will make it easy for you to release music and make it available to your fans on their preferred streaming platform. Examples include:
- DistroKid
- CD Baby
- Ditto Music
- OneRPM
Choose a music distribution platform that best fits your needs. Each option offers different perks. For example, DistroKid offers 100% of royalties. However, you must pay their monthly fee to keep your music streaming. CD Baby charges per song and streams your music indefinitely. However, they do keep a 9% commission on all royalties.
- Shoot a Music Video
A music video can be a great way to launch a new single or get your fans hyped for your next ep or album release. You can use clips from the video to create teaser videos for Youtube, Tiktok, and Instagram as you build towards the single’s release date.
You can shoot your music video on a budget by sticking with a small cast and crew and being smart about where you spend your money. Even a simple video shot at your apartment could help launch your single if it’s visually appealing.
- Do A Pre-Save Campaign
Use your socials to create a call to action! Get your fans and followers to pre-save your upcoming single or album release on Apple Music and Spotify. Once they’ve saved your single, they’ll be alerted on release day when your track goes live – making it much more likely to go viral!
- Submit for Playlists
Most people who use streaming platforms aren’t listening to albums or individual singles – but listening to curated playlists. Use Spotify for Artists to submit your track to be featured on their playlists.
You can also create your own playlists that feature your songs to share with your followers on socials and boost plays. Team up with other artists in your genre and feature each other on your playlists to curate a sense of community and help each other find new fans.
- Put Together a Press Release
You’ll want to reach out to music blogs and influencers to help you create buzz for your upcoming release. Include links to your socials, recent photos, album artwork, and mentions of previous music you’ve released.
- Utilize Waterfall Strategy
The waterfall strategy can help you stay relevant in streaming music. Other than die-hard fans, most listeners don’t have the attention span to listen to an entire album. Slowly releasing singles every month can constantly create buzz around an upcoming release. Use your slow release of singles to create an EP or album.
- Throw a Release Party
Once you have enough singles released, share the last few songs and throw yourself an album party! Not only do you deserve the chance to celebrate all you’ve accomplished, but this creates an opportunity for you to network in person with your fans!
Throw it at a local bar and use it as an opportunity to sell physical copies of your music or other merch like posters and T-shirts. You could use this as a launch for a tour or simply do it for close friends and family when you’re starting.
- Stay Consistent After the Release
It can be easy to lose sight of social strategies after finishing your album release or even after releasing a single. Keep posting to your TikTok, Youtube, and Instagram even once the release date has passed.
Share your inspiration with fans as you start working on your next album. Take photos and videos of your life on tour. Even if things have slowed down, keep the momentum going on socials to make your next release even bigger!
- Keep Doing What You Love
Don’t let all the business decisions keep you from doing what you love. Balance managing your social media and marketing strategies with doing what you love – making music! Find time to perform live. Get in the studio and record a new song. Remember WHY you wanted to make this your career in the first place because you love sharing your music with the world.
