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A wise saying goes, ‘as you make new friends, don’t forget to keep the old ones’. The business version will read, ‘as you gain new customers, don’t forget to keep existing customers happy’. Companies that are disciples of this dogma avoid endless patterns of gaining and losing new customers. A business outfit that intends to inculcate this practice into its modus operandi needs to have a strategy in place. This is not far-fetched, strategies separate the high-flyers from the average performers.
You don’t lose what you don’t have. First things first, how do you gain new customers? There are many answers to this question, and none can be judged to sufficiently answer the question. However, a wise company picks up one or two from top industry players and incorporates these hacks into its existing business policy.
I, for one, can’t help but notice the customer-appealing strategy used by Meta Credit Inc, the largest credit consultancy firm in the Midwest. They are simple, direct and highly converting.
The company exploits the power of social media to gain new customers. They upload videos which provide extremely resourceful information on their social media platforms. Information that, when applied, can significantly improve the lives of viewers. Trust me, It’s captivating.
Potential clients receive this valuable aid at no expense whatsoever. They gain value for free. But here’s the hook, in exchange for these free videos, Meta Credit Inc establishes itself as a trusted and reliable brand. We all know once you succeed in gaining customers’ trust, selling your products or services to them becomes much easier.
This strategy of attracting customers simply means Meta Credit Inc is the first company that pops into the mind of prospective clients whenever they require a service which they offer. That’s profound.
Seeing how essential strategic planning is to the success of their brand, Meta Credit Inc plans to focus more on it. The company’s founder, Fox Peña, is the brain behind the company’s operations. Since the company’s inception, he has helped to formulate proprietary strategies for the provision of financial services to customers. He plans to recruit top-tier salespeople, sales experts who are prolific closers.
Social media marketing is just an aspect of the strategic architecture of Meta Credit Inc. They also employ the use of public appearances, speaking engagements, workshops and seminars. Fox Peña functions as the keynote speaker in these workshops and seminars.
About Fox Peña
Fox Peña is the perfect description of a serial entrepreneur. His more than 25 years of sojourn in the fast food franchise, a conventional brick & mortar retail company, helped him better understand human behavior and the psychology of selling; sales are based on impulses and emotion.
The fast food franchise business allowed Fox Peña to deal with customers on a face-to-face basis helping to sharpen his customer service skills set.
When Fox Peña founded Meta Credit Inc in 2006, he put this skill set to work and also trained his staff to operate from this level of expertise. Looking back now, Meta Credit Inc has really come a long way.
You’ll agree there’s a lot more to learn from Meta Credit Inc but first, let’s try out their strategy for attracting new customers. Good luck.
