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Are you in a band or an agent looking to book an upcoming concert during your tour? There are a lot of different moving parts that need to be considered for your upcoming events. Below are 8 different steps needed to complete in order to have a successful concert tour.
- Budget
One of the first steps you need to take is to consider what your overall budget is for the entire tour. Some of the larger expenses are always at the beginning and at the end of a tour. The beginning of a tour, you need to consider the costs of transportation, fuel, food, entertainment, equipment, equipment rentals, and venue rentals. Also consider what income you can receive during the tour during each concert from your merch table.
- Research the venues
For your concert tour, setting the dates and times for your concerts all depend on the venues. Some venues only operate on particular days of the week, so it’s important to keep in mind these days and allocate them to be travel days. The venues also need to pass some accessibility concerns to best suit your brand and audience: Ensuring that the venue is large enough, has easily accessible bathrooms, or even food and beverage sales is important. In each venue, also locate a place for your merchandise table.
- Plan for weather
Once you have the dates and the venues planned for the concert tour, it’s very advisable to check the weather forecast. Don’t be surprised at the ways in which rain and snow can impact your drive or the audience’s participation. Planning ahead helps you navigate the sweater weather.
- Use lightweight cases
When you are on tour it’s always a good idea to invest in lightweight flight cases for your equipment. Keeping your equipment and instruments safe and supported is a top priority for everyone. Using lightweight cases that are uniform can make traveling with your equipment much easier.
- Market the concerts
To plan a successful concert tour, you need to market and promote your gigs individually and as a collection. Use your own social media channels, as well as the channels of each individual venue. If you have the money in the budget, paid ads are also a welcoming avenue to promote your events.
- Have a merch table
In your travels, always store and supply your own merchandise. On the road, your budget depends on the incurred sales of your merchandise. Always make sure that you have a dedicated person tasked to the sales of your merch.
- Sell advance tickets
Once you have a set schedule for your concert tour and have set up the promotional events online for your tour, sell your tickets in advance. Keep on hand a detailed list of any attendees who reserve a ticket in advance and are paying at the door. If you sell electronic tickets, ensure that you keep the pool of in-person and online tickets up-to-date to not oversell any venue or go over the max of capacity.
- Travel and accommodation expenses
When you are preparing for a concert tour, selecting your mode of transportation is key: do you want to buy a van or hire a truck? Do you have the budget to fly or is your budget in driving distance? Consider what your budget allots for and how you can facilitate the travel accommodations. When you are on tour you need to consider the costs associated with overnight stays and traveling. Hotels, motels or networking with other artists are great ways to ensure you have a place to stay during your tour.
