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How the Pandemic Inspired Priya to Launch Her Brand
Naked Lynx Loungewear is a luxury resortwear brand founded in 2020 by the prolific model Priya Jain at the height of the global pandemic. Priya had only been living in NYC for a year when her new home was suddenly rendered almost uninhabitable. Like so many others around the world with professional engagements either halted or irrevocably changed, Priya was given ample time to think.
To get through those harsh and trying days when all New Yorkers were advised to stay indoors, Priya reminisced about the relative idylls of her not-so-distant past: She remembered the sprawling beaches with cool and powdery sand, the well-ordered poolsides, the endless blue skies and limitless sunshine that she soaked up while lounging over chaises. Priya felt an inner peace and contentment then, feelings that proved difficult to recover once the pandemic hit.
Though reminiscing on these better days could be painful, since they were so difficult to reconcile with the world’s present situation, Priya longed for those more positive feelings which marked her life in the years preceding Covid. Yearning for this lost time, and wishing to confer what she felt then onto other women around the world, Priya stuck upon the idea of starting a fashion brand. Naked Lynx Loungewear was founded amidst the pandemic “to create clothing that empowered women, from women to women,” Priya recounts.
What Priya Brought from the Runway to the Rack
As a continually in-demand model, Priya had become an expert in the subtle art of projecting personal magnetism. She learned what both the general public and the niche fashion audiences wanted to see. This awareness was no doubt benefited by the world-class photographers and illustrious brands that Priya has worked with over the course of her modeling career. Some of these legendary photographers were Ash Gupta, Kesler Tran, Yves Huy Truong, Max Thompson, Jen Senn and Sam Demshek. Some of the iconic luxury brands which Priya represented were Brilliant Carbon Jewelry, Gooseberry Swim, Wolford, Fae Swim, Veronica Peagen Swim, Raju Clothing, Blu Dream Swim, and 138 Water. Priya’s image eventually became so pervasive and in-demand that she prominently featured in music videos for both Snoop Dog and Monday Justice.
These experiences led to Priya’s burgeoning sense of what, as a woman, made her feel most confident and secure with herself. Priya had learned the subtle art of projecting confidence, success and sexual charisma externally, while internally fostering feelings of security and self-assurance. With the many insights drawn from her life as a top model, Priya began imbuing her designs with those fine, ineffable details which contribute to a more positive assessment of oneself.
Priya’s Fashion Insights from Barcelona to Bora Bora
Priya’s fashion insights are not only drawn from her wide-ranging experience as a model, but from her frequent travels and observations of the aesthetics and customs of far-off places. Priya has traveled extensively throughout Europe, where she has soaked in the sartorial flavors of such places as Milan, Rome, Paris, Barcelona, London and Greece. Priya has also visited India, Japan, Bora Bora, Anguilla and Cancun. Priya has not only studied the high fashions in such varied places, but the fashions which contribute to people’s happiness and self-assurance. When she is not traveling outside of the United States, Priya is decidedly bi-coastal, running her company from both New York City and Los Angeles.
Naked Lynx Loungewear: the Resort Gold Standard
Naked Lynx Loungewear currently offers luxury robes, lingerie-inspired swimwear, and high-end sweats. Their selection is strongly informed by the fashions that Priya attributes to her external and internal successes. The company’s product line is especially geared toward women who want to relax in the sun while enjoying the best things in life. According to Naked Lynx Loungewear, their products are for “the babe that likes to be seaside in Malibu or poolside in the Hamptons.” These premium pieces are the newest gold standard for the resort-hopping fashionista.
