Vents MagaZine Music and Entertainment Magazine
Related Articles
Jay Cru is the CEO of his brand Luv4Cru Branding and Co.. The Atlanta-based fashion imprint is well known for its luxurious but also relaxed look. Jay Cru has successfully made the journey from designer to business owner and the city has started to take notice.
Luv4Cru orginally launched in 2020 and the brand ranges from high end T-Shirts to luxury tracksuits. The company has done very well gaining attention from high level celebrity clients. Superstar artist 50 Cent has been spotted wearing the brand. 50 Cent wore one of the Luv4Cru tracksuits on a private plane.
Luv4Cru Branding and Co. Is know for an extreme attention to detail and it stand out compared to other cheaply made competitors. “The brand understands and respects the work ethic it requires to compete with its contemporaries. The Cru is not shy about its high level of sophistication put into the brand’s vision. It has to be in you not on you.” says CEO Cru Jay in a recent interview.
“The “Power of Hands” plays a big role in the Brands logo. It’s a self-explanatory way of expressing the Luv for humanity the Cru has for the culture. Family, dedication, loyalty, community service, inspiration and hard work.” Jay Cru continues to explain.
“Extending helping hands in the world is the brand’s mission. Each hand symbolizes the different mentalities used to power the core values of the brand.” says CEO Cru Jay.
