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When Beyonce formed Destiny’s Child in 1990, no one could have predicted the success the chart-topping girl group would achieve. Originally called Girl’s Tyme, the group fell short on the televised Star Search talent show in 1992, and it was dropped from its label a few years later.
That was then, and this is now. Destiny’s Child is now regarded as one of the most successful groups to ever grace a stage. And it’s got the hardware to provide it. The group has garnered multiple Grammy Awards, American Music Awards, BET Awards, MTV Video Music Awards, and other plaudits underscoring its massive success in the cut-throat music industry.
The bandmates have launched successful careers as solo artists since they went their separate ways. Kelly Rowland, like Beyonce, has experienced a particularly high level of success since the ladies went solo. In fact, she’s not only focused on music, but also on acting.
Rowland, who released her first solo studio album Simply Deep in 2002, signed to Roc Nation in the spring of 2020. Roc Nation is the entertainment agency founded by rapper-turned-entertainment-mogul Jay-Z. Rowland confirmed the partnership news on the heels of Roc Nation promoting Rowland’s catchy single “Coffee.” Other banging singles from the album included “Crazy” and “Hitman.”
It’s no surprise that Rowland teamed up with Roc Nation at the time. After all, Jay-Z, who founded the company in 2008, is married to her former Destiny’s Child bandmate Beyonce.
In an AP interview announcing the partnership, Rowland said working with Roc Nation was like working with “family.” While acknowledging that her previous management team did an excellent job for her, she added that moving onto Roc Nation was the right move as she evolved.
It wouldn’t take long before the talented songstress and actress moved to the next stage in her artistic evolutionary process. Soon after joining Roc Nation, Rowland transitioned to Equity Distribution in a bid to reclaim ownership rights of her music. Created by Roc Nation, Equity Distribution allows artists to hold onto more of the rights to their music. While still with Rock Nation, Rowland has moved to the new platform offering a more independent model.
You’ve probably heard rumblings in the press and on social media about artists complaining about owning none of their masters while their labels took the lion’s share of their music royalties. Equity Distribution is seeking to turn the music industry on its head.
Artists are turning to Equity Distribution to build their own businesses, brands, and careers. The company empowers independent artists by offering tools, information, and services that equip artists to establish something tangible that they can claim ownership of.
Equity Distribution is a disruptive concept in the music industry that’s tilting the balance of power to the artists — where it belongs. After artists create their music, Equity Distribution takes responsibility for the music distribution for independent artists. It delivers music and videos directly to 200+ streaming platforms, collects the earnings, and directs the proper amount to artists. It’s about restoring dignity by giving artists what they deserve for their artistry.
Artists like Rowland get control over their careers since they can develop their own unique image and brand, launch marketing campaigns, and release music when they want to rather than when their labels tell them to. Artists also gain access to insights on each release. They’ll get reports detailing data and trends needed to maximize the impact of each release. So, artists will see who is consuming their content, how often listeners stream their songs, where fans are based, and other important information.
When you consider Destiny’s Child’s rocky start, you can perhaps chalk up their meteoric rise and massive chart-topping success to destiny. Rowland has since evolved into a successful solo artist and actress. And going independent with Equity Distribution means she’s in control of her destiny as an artist. It’ll be interesting to see how her career evolves going forward.
