Vents MagaZine Music and Entertainment Magazine
Related Articles
When it comes to multifamily properties, decor, location, and staff are only 50% of the equation; community makes it special.
Building a community in your multifamily has traditionally been a little tricky with poorly attended events and lack of communication being the main problems. Fortunately, Flamingo and its community resident portal app have the right social and event organizing tools to grow your multifamily community, benefitting residents and the bottom line.
Neighbors vs communities
In the world of multifamily properties, it’s useful to make a distinction between neighbors and communities.
While multifamily neighbors might know each other’s first name and perhaps even engage in some corridor conversation, they don’t really consider themselves anything other than acquaintances. Multifamily neighbors might live within the same building but they do not engage with each other in a meaningful way.
Communities, on the other hand, will not only be excited to see one another, but they’ll be integral parts of each other’s lives. Multifamily communities give a property life and a unique image, comprising one of the most important factors that prospective residents look for.
When a multifamily community flourishes, residents feel connected to something and enjoy living in your property more.
How communities benefit multi-family properties
Happier residents
Living in isolation disconnected from those around us is considered one of the biggest problems in modern life. Evidence shows that the more we feel part of an active community, the happier we are. Fortunately and, likewise, the more isolated we are the more our mental health suffers.
A resident engagement app solves this by bringing occupants together through its social features and events. As most multifamily properties have a social obligation to the well-being of occupants, community-building is a great way to ensure occupant happiness.
Lease renewals
Social living is good for business as well as good for residents. If residents feel integrated into a community, this makes it more likely they will stay living within a multifamily property. Moving out would be a matter of necessity in these cases, not by choice.
When it comes to lease renewal time, the resident that is surrounded by friends and their multifamily community is far more likely to re-sign a lease than one who isn’t. Community, then, is a glue that can hold residents together, greatly increasing conversion rates.
Better ROI
Overall, this makes for a much better ROI. Happier residents that enjoy living within your multifamily due to the feeling of community are more likely to stay on. This retention level can be gauged using a resident engagement app with adjustments possible before it’s too late.
If a resident sees themselves as a community member, they are far more likely to recommend the property to others too. They will actively want their own friends to join them in the property’s lively community, enhancing the experience yet more.
Ways to build a community in your multi-family property
Regular events
As with all communities, a multifamily property needs to have regular, interesting and fun events to keep connections strong.
A resident service app can help property managers organize such events without hassle. Simply book an event from the large catalog on an events platform and let residents RSVP their attendance. With others able to see what’s on and who’s going, this encourages high attendance rates which further strengthens bonds.
Social feeds
Nowadays, we get to know each half in person, and half by the gifs they use. A social feed function allows residents to post thoughts, questions, photos of their goldfish, memes, sell something and convey anything else they wish just as they could with Facebook or LinkedIn.
Just like any other community, multifamily occupants that use an app find themselves engaged in a wide range of interactions. This gives a property a “feel” that prospective occupants want to be part of and can be turned into positive reviews.
This feed isn’t for public consumption, however. Only residents in your multifamily can see this content creating a personalized community with residents getting to know each other virtually and others wanting to be a part of it.
Direct messaging
Communities are also built on personal communication which is where direct messaging comes in. A resident engagement app lets residents DM each other in an intuitive and familiar way using their mobile phone. Each resident has a profile that can be accessed by others with privacy controls installed as expected.
These conversations are entirely private and help multifamily community members establish true friendships, contact each other about an item for sale, query something about the property, and a multitude of other reasons.
