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After the economic destruction wrought by the COVID-19 pandemic and the threat of persistent inflation, more and more Americans are struggling financially. A recent LendingClub survey found that a whopping 64 percent of Americans live paycheck to paycheck, meaning they have little to no savings and they rely on future income to pay the bills. Even among those earning a six-figure income, the percentage is only slightly lower, at 48 percent.
With so many Americans struggling, it is no surprise that financial gurus, or people offering advice on how to improve your finances, have grown in popularity. Yet, it can be difficult to know who to listen to in the age of the internet, where anyone with a computer can propagate their advice. In a sea of babble, one person in particular stands out: Zach Zerk, a licensed awareness coach at the reputable Proctor Gallagher Institute.
Zerk wants to spread financial literacy using online educational courses so that people can learn to take charge of their own financial futures. Some of these courses include The Science of Getting Rich, 1% Club, Paradigm Shift, Thinking Into Results, and Paradigm Shift. Here is what Zerk had to say about Thinking Into Results, for instance, “A 24-week program for subconscious training to elevate your awareness. If you want different results, you need to ignite change at the level where your results are created in the first place.” By this Zerk means, much of the change you want to see needs to happen in your own mind. According to Zerk, it is not chance or luck that determines your financial outcomes, but rather your own mentality. Zerk preaches positivity and optimism, where you “must make your decision where you are with what you’ve got.”
In a time of ever-increasing self-doubt, Zerk’s message rings loudly: “There is power flowing to and through you… You cannot be both positive and negative. You are either one or the other. Are you consciously choosing?”
You can find Zerk on Instagram @zachzerk.
