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Young, dynamic, and a successful entrepreneur and marketer, Salah Eddine Hafidi can be considered as a “digital marketing guru’.
Salah Eddine Hafidi is best known for his extraordinarily successful online strategies that have changed the fortunes of hundreds of online businesses. He is all set to reveal some magical digital strategies that work!
Salah Eddine Hafidi believes that online marketing is no longer a one-way conversation. Constantly praising a brand or preaching about how great the services are, no longer works!
The integration of social media and the internet into customers’ lives has completely flipped traditional marketing strategies. Now, digital marketing strategies targeted towards reaching out to customers work.
He mentions, “It is important that other people talk about your business.” It is necessary that customers get to know about your business through social media like Facebook posts, Instagram stories, reviews, tweets, comments, and more. Businesses need to understand this first. “
He further adds that businesses should harness the different tools and techniques that digital marketing offers. These play a critical role in developing and growing brand perception. He reveals a few magical digital marketing strategies that are actually “no fail” if utilised in the right way.
The Magical Power of Video:
YouTube videos are the latest trend these days! People love to watch videos instead of reading pages of content. YouTube gets millions of views per day. Having a YouTube presence can completely change your internet marketing efforts. The trick is to ensure that the videos are engaging, different and convey a message without being too aggressive.
Salah Eddine Hafidi also recommends “influencer marketing’ as a new magical concept, but companies need to research before investing. It’s necessary to find the right people and use their services.
Giving away Trade Secrets:
This is a magical way to gain audience trust! Giving away tips, ideas or talking about success stories helps!
Salah Eddine Hafidi mentions “Tell your brand story”, “Talk about your failures as an entrepreneur and how you eventually succeeded”.
He mentions that people look for useful tips, ideas, and recommendations. Using social media channels to interact can help strike up a conversation as well.
Salah Eddine Hafidi believes that digital marketing is evolving and will continue to do so. Something that is trending today might lose its value tomorrow. The magic of digital marketing continues to awe us!
